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Elevator Pitch

P.S. is an easy way to find the perfect greeting card. Think of P.S. as the Netflix of physical greeting cards, offering a direct-to-consumer brand and subscription service. Can't find the perfect card? Make a custom card instantly using our AI card generator.

What problem does your project solve?

P.S. solves the inefficiencies and poor customer experience associated with the outdated greeting card industry. Traditional methods of purchasing greeting cards involve time-consuming trips to physical stores with limited and outdated selections. P.S. eliminates these inconveniences and offers a modern solution.

What are you building to solve this problem?

P.S. is transforming the greeting card industry with a mobile app that offers customers a wide selection of personalized cards. The app incorporates a recommendation system that suggests cards based on customer preferences and recipient interests. Users can easily search for cards by keyword, occasion, or theme. We provide free shipping and include stamps, eliminating the need for post office visits. If customers can't find the perfect card, they can enter a prompt and art style for P.S. to instantly generate an AI-created greeting card. Apple's App Store has an "app for that," P.S. has the perfect "card for that."

What unique insight/advantage do you have in building this as a business?

P.S. combines personalized greeting cards with advanced AI technology. Our powerful recommendation engine, driven by AI and machine learning, takes personalization to the next level by considering both customer preferences and recipient interests. We also have the unique ability to generate AI-created cards based on customer prompts and chosen art styles, offering a wide variety of options.

With high-profit margins in the greeting card industry, our AI and print-on-demand solution further boost profitability. Shipping costs are our primary expense, as printing cards is cost-effective. We achieve impressive 75%+ profit margins from the start.

What is the business model for generating revenue?

The annual subscription fee for our most popular plan is $59.99/year, which translates to approximately $6 of revenue per card. We also have future upsell opportunities, such as adding gift cards to the greeting cards, which will increase average cart sizes and customer lifetime values. Our business maintains healthy profit margins of 75% or more.

Who is solving this problem today? Why is your approach better?

Etsy offers a vast selection of 1M+ cards, surpassing the average Hallmark store by 200 times. However, pricing for many cards exceeds $10 (combining card + shipping costs), with delivery taking 1-3 weeks. Moreover, most cards are shipped from the UK, causing additional delays for US customers.

Competitor Moonpig, acquired for $140M in 2011, is now a publicly traded company (LSE: MOON) valued at over $400M. While they have a strong UK customer base, their presence in the US market is limited. Furthermore, their product feels outdated, lacking modern investments and upgrades since its sale a decade ago.

Hallmark Cards generates $5B+ in revenue and employs over 30,000 people, while American Greetings earns $2B+ in revenue with over 25,000 employees.

In contrast, our approach offers customers lower costs by leveraging print-on-demand services for efficient production and faster shipping. Our original and AI-generated cards are unique, yielding higher profit margins.

Built With

• figma
• google-calendar
• mindsdb