Students often plan there trips on Google Maps, checking routes, bus times and fairs. By sticking to public transit they completely discount other modes of transportation, such as Uber.
Behold Or Uber.
Now while planning their trips students can see the current Uber fair and transport time, and if it is within budget students can choose to take Uber.
Also while travelling in groups it will be more economical for students to take Uber rather than pay multiple fairs on public transit.