There is a lot of content out there in the form of apps and websites. Right now to find content, you use something like Google to search for it. We thought it would be cool if there was an app that gave you the content you need when you need it. So we built an application that ties content to a geolocation. Using our app, you see different content depending on where you are. So if you are inside of a mall, you can see the content for the mall, and if later you are at a music festival, it surfaces the content for that event.