Oh my belly!

Filter game for early teenagers to get involved with healthier food!

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Inspiration

1) Why would people at a supermarket use any tech app if they are in a constant hurry? However, teenagers who join their parents to the supermarket find it a very boring activity. Is it then possible to entertain and educate them while their parents are shopping? They also get bored while waiting for dinner to get ready. Is it possible to make them play with scanning bar-codes and by doing so, making them more aware of what they are eating?

2) Teenagers are growing with social media, a new phenomenon of our digitized society. This carries different problems like obsession with their appearance and screen addiction. How can we help them to stop body shame and use their digital habit for good?

3) The UX of healthy apps for teens is adult-oriented. We need to talk with teens in a language they can understand.

This is why we introduce "Oh my belly!"

What it does

  • Use case: This is Otto, he is a teenager shopping with his father in the supermarket. He is getting bored so he scans a product with the Oh my belly! app, a filter generator. This filter has two main classifications: healthy or unhealthy. A healthy filter shows you beautiful and unhealthy shows you having bellyache. Otto has selected some chips and has a monster filter that he an directly post on his favorite social media (e.g. Instagram, fb). However, he already has selected two unhealthy products, so the app gets blocked. He can only access another filter if he selects a healthy product. Oh my belly! has helped Otto to keep his social media feed active and posting something that it makes himself and others aware of nutrition.

  • Advantages . Teenagers get use to read the ingredients of products, become aware of nutriscores, stop body shaming, have fun and get familiar with beautiful aesthetics. In addition, if they have a healthy condition (e.g. allergy) they can easily identify the products that will make them sick. . The app includes simple statistics that are teen-friendly, so they get used to analyze data. . Teens will get content for their posts. They can socialize with other teens and follow their filters.

How I built it

AR filters using Spark, which ca be used interactively and captured as video, this can later be shared on social media like tik tok, instagram, whatsapp or any other platform that support video.

Challenges I ran into

1) Tik tok filters are provided by tik tok, which it is the main teens social platform. This means that filters cannot be instantly shared. However, it is very common to share own videos, so Oh my belly! can record a video which can be later shared by the user. 2) Classification problem: what is a good an a bad product? This binary classification is similar to the current nutriscore in Denmark. 3) To make adults think what can be funny for teens. 4) To get in touch with a community of VR filter artists.

Accomplishments that I'm proud of

  • There are plenty of healthy apps for teens, however their UX is for adults, they are hard to find or the use case it is simply unrealistic! This app is a simple filter game that will help teens improve their social media content while we educate them in nutrition. We keep it simpl3!
  • Kevin managed to reduce the dataset to 270 columns!!
  • After participating in a team that disappeared, we survived the hackathon with a product with the right case!

What I learned

There are plenty of solutions but there is no one space that gathers them all together, we need to fuse like-minded people and initiatives. The community is disperse. In addition, many products are very refined but no practical.

What's next for Oh my belly!

Conceptualize the UX:

  • Shall we make it a chatbot or an app?
  • If it is a chatbot, shall it be fb or an independent platform?
  • How to classify products with a binary yes/no
  • Define the right stakeholders (besides GS1) to develop the platform

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