Inspiration
The world has over 400 million micro and small business owners. The vast majority of them have never spoken to a real business advisor — not because they don't need one, but because the math has never worked. A consultant costs $50-$200 per hour. Government entrepreneurship programs reach maybe 50 entrepreneurs per consultant per year. The structural gap is enormous and permanent under any human-only model.
We built Nuvo because Gemini changed the math. For the first time, every single micro-entrepreneur in the world can have their own business coach — one that knows their business, converses in their natural language, and is available the moment they need it.
What it does
Nuvo is sold B2B to the institutions that already serve micro-entrepreneurs at scale: government entrepreneurship programs, chambers of commerce, microfinance institutions, and development foundations. Each signed institution onboards 150 to 1,000+ of its beneficiaries to the platform.
For each enrolled beneficiary:
- A 5-minute WhatsApp conversation captures their business profile — sector, size, goals, pain points
- A persistent AI agent is provisioned with full memory of that user's business and history
- The agent is available 24/7 through WhatsApp and proactively checks in daily
- It handles the full surface of micro-business advisory: pricing decisions, marketing copy and visual assets, financial calculations, customer communications, strategic planning, country-specific regulatory questions
- It generates social media posts, product descriptions, and on-brand imagery on demand
For the partner institution, a real-time dashboard surfaces cohort activity, common problems, success patterns, and exportable monthly impact reports.
We launch in Spanish-speaking markets, where the founder has direct domain expertise and unfair channel advantage. The system is architected to scale by language to the rest of the world.
How we built it
The entire system runs on Google Cloud:
- Vertex AI / Gemini 2.5 Pro powers the orchestrator agent that interprets user intent and routes between specialized sub-agents
- Vertex AI / Gemini 2.5 Flash handles the high-volume conversational coaching layer
- Vertex AI / Imagen 3 generates marketing imagery for the entrepreneurs to use in their own channels
- Cloud Run hosts the WhatsApp webhook handler and the institutional dashboard
- Firestore stores user profiles, conversation history, and institutional configurations
- Vertex AI Vector Search powers retrieval with country-specific knowledge (tax regulations, available government programs, common business norms) and industry-specific best practices
- Cloud Tasks + Cloud Scheduler drive proactive engagement: daily morning check-ins, weekly summary reports, follow-up nudges
- BigQuery aggregates analytics for both internal monitoring and the institutional dashboards
WhatsApp transport is handled through Twilio Business API. Dashboard is built in Next.js 14 with TypeScript.
The agent architecture is multi-agent: a planner agent decomposes user requests, delegates to specialist sub-agents (coaching, asset generation, financial analysis, research), and synthesizes the response. Long-term memory is hybrid — structured data in Firestore, semantic memory in Vector Search.
Challenges we ran into
To be completed as development progresses.
Accomplishments that we're proud of
To be completed at submission time with concrete numbers: signed partners, active users, revenue milestones.
What we learned
To be completed at submission time.
What's next for Nuvo
Nuvo exits the hackathon as a proven model with active institutional contracts in Spanish-speaking Latin America. The roadmap from there:
- Geographic expansion across all Spanish-speaking countries
- Language expansion — Portuguese first (Brazil), then English (Sub-Saharan Africa, South Asia), French (West Africa), and beyond
- Vertical adaptations for specific sectors (food service, retail, services) with deeper specialized knowledge
- Adjacent distribution channels: remittance corridors, banking partners, e-commerce platforms
The vision is direct: every micro-entrepreneur in the world should have access to the same quality of business advisory that previously only Fortune 500 founders could afford. Gemini makes it possible. Institutional distribution makes it affordable. Nuvo is the operating model.
Built With
- bigquery
- cloud-run
- cloud-scheduler
- cloud-storage
- cloud-tasks
- firestore
- gemini-2.5-flash
- gemini-2.5-pro
- google-cloud
- imagen-3
- nextjs
- twilio
- typescript
- vector-search
- vertex-ai
- whatsapp-business-api
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