Nuty・Intuitive Eating Meal Log

Nuty is a nutrition app where users log meals and get expert feedback every 3 days, helping them build sustainable eating habits through personalized advice and engaging educational content.

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Inspiration

Ecem, my co-tounder, is an expert nutritionist with over 4 years of experience. She noticed that many people struggle to sustain their eating habits because they don't know how to integrate healthy eating into their unique lifestyles. Often, they start dieting and, after reaching their goals, revert to their old eating routines, ending up back where they started. We wanted to teach people how to integrate sustainable healthy eating with their current lifestyle. That's why we created Nuty, to offer a solution that helps people build lasting, healthy eating habits tailored to their individual needs.

What it does

Nuty is a personalized nutrition app that helps users log their meals and receive expert feedback every three days. Users gain insights from professional nutritionists, who review their dietary habits and provide tailored advice to help them adopt sustainable eating practices. Nuty also offers educational content to teach users how to integrate healthy eating into their daily routines, making healthy habits more accessible and achievable.

How we built it

We built Nuty using a combination of Swift for iOS development and Firebase for backend services, including user authentication, data storage, and analytics. The app features a user-friendly interface designed to make meal logging simple and intuitive. To ensure personalized feedback, we incorporated AI algorithms that help nutritionists efficiently review and provide recommendations based on users' dietary logs and goals.

Challenges we ran into

Initially, we planned to provide weekly feedback, but we found that this approach was unengaging and could be demotivating for users. After upgrading to the pro version, users had nothing new and had to wait seven days for feedback, which felt too long. To address this challenge, we shortened the waiting period to three days and developed a variety of daily content. This adjustment aimed to provide a more dynamic experience, keeping users consistently engaged with new, valuable content.

Accomplishments that we're proud of

  • We're helping people adopt healthy, sustainable eating habits through Nuty.
  • This project pushed me to build in public, which led to growing my audience on Twitter—a goal I always had but lacked motivation for. Participating in Shipathon inspired me to approach things differently this time.
  • Although I’ve launched many products before, I never focused much on marketing. With Nuty, I'm genuinely excited about our marketing plan and doing things differently this time, diving deep into promotion and audience engagement.

What we learned

We learned the importance of balancing technology with human expertise to create a personalized user experience. Automation and algorithms are crucial for scalability, but having an expert provide advice is essential for building trust. Understanding user behavior, especially the difficulty in maintaining new eating habits, highlighted the value of including a human touch. This insight helped us refine our app's features and showed us that expert involvement is vital for success.

What's next for Nuty・Intuitive Eating Meal Log

Our next steps for Nuty include creating more educational content to support sustainable eating and focusing heavily on marketing to reach a broader audience.

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