Numera Social is a breakthrough low cost, highly scalable, social and mobile solution. Numera Social has developed a mobile application and Health IT platform on top of Facebook to leverage the power of social media to drive lasting behavior change and help people achieve their health, wellness and fitness goals. This application applies the principles of behavior change, along with game mechanics and social influence to engage and immerse users in specific action plans to achieve their health goals.

First, users may set motivational goals and metrics to represent concrete objectives. They can assess their health relative to others and health norms, using a variety of health assessments. Next, individuals can create or choose health action plans that have been developed for different demographics, nutrition, fitness, wellness or chronic conditions and designed to achieve their specific needs and goals. They can also create or join competitive and cooperative team and individual challenges.

In addition, users can link the application to an array of personal health biometric devices, via integration with Microsoft HealthVault, Numera Net or various Personal Health Record or Electronic Medical Record services, to objectively measure progress. Progress is shown in graphical form to reinforce results.

Throughout this process users can engage with their range of Facebook friends in targeted ways, to stay motivated, encouraged and accountable. Incorporated into the Numera Social platform is a rich set of individualized tools for managing privacy and security. The application sets everything to ‘private’ by default.

The health assessments, plans and challenges can all be developed by preferred health experts, to address a variety of health improvement objectives, demographic preferences or other needs. Additionally, an incentive program can be integrated with the platform, to enable rewards and offers for various milestone achievements within the application.

Clinicians can recommend specific goals and action plans to patients whether via in-person, telephone or online sessions. Healthcare providers can then discuss progress with the patient at the next visit with objective and detailed information about behavior and results. As a result, Numera Social becomes a tool to both sustain engagement with a health program as well as objectively measure that program’s effectiveness.

The Facebook platform is accompanied by a mobile application that the individual can use as a constant health companion, or source of reminders and data entry.

In short, Numera Social creates an immersive self-help social / viral environment to extend the impact of health advice in an individualized manner.

To download the Facebook app, please visit apps.facebook.com/numerasocial. The iPhone app is available by searching on “Numera Social” in the iPhone app store. New information and demo videos are always available on our web site.

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