The Story of Nudge How It Started I built Nudge because I was frustrated. I watched businesses drown in emails every single day. Important messages buried under newsletters. Clients waiting days for replies. Team members doing the same repetitive work over and over when a computer could do it in seconds. I’m 18 years old, from Kingston Jamaica, and I built this mostly alone. No team, no funding, no office. Just a laptop that kept freezing and a problem I couldn’t stop thinking about. At first Nudge was going to be a smarter inbox. But the more I researched, the bigger the problem looked. The average professional spends over 4 hours a day on email. That’s half a workday gone before real work even starts. So I made the vision bigger a full AI business operating system. One place for emails, tasks, team collaboration, scheduling, and AI that actually understands what’s happening across your whole business. What I Built Nudge is a live deployed product, not a prototype. It runs on Cloudflare Pages with a Supabase PostgreSQL backend and Groq AI powering the intelligence layer. Judges can open it right now and use it. The AI reads every incoming email and categorizes it automatically into Meeting Request, Task Needed, Needs Reply, or FYI. The Work Board detects bottlenecks in real time and predicts what tasks you need before you even create them. The AI assistant reads your actual emails and can create Google Meet links, draft replies, and add events to your calendar in one message. The Business OS lets owners manage departments, agents, and company emails with a live AI intelligence panel showing what is happening in each department. The Inner workspace gives teams real time collaboration with task locking so two people never work on the same thing at once. Everything syncs live across users via Supabase real time subscriptions. Problems I Faced My computer froze constantly. I hit API rate limits almost every day. I ran out of free tier credits on multiple platforms. There were nights where I spent hours debugging a single issue only to find it was one wrong word in a config file. The hardest part was building something this complex completely alone while also being a full time student preparing for CXC and CAPE exams. There were moments I wanted to stop. But I kept going because I knew the problem was real and the solution mattered. What I Concluded Nudge started as a simple idea. It became something I’m genuinely proud of. Not because it’s perfect but because it works, it’s live, and it solves a real problem that costs businesses thousands of hours every year. This journey taught me that being young, being from a small island, and having limited resources are not excuses. They are just the starting conditions. What matters is whether you keep building anyway. I did.​​​​​​​​​​​​​​​​

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Business Impact Nudge saves businesses an average of 4.3 hours per employee per day currently lost to email management, task switching, and team coordination. Time saved: A typical employee spends 4+ hours daily reading, sorting, and responding to emails. Nudge automates this entirely AI reads every email, categorizes it, extracts tasks automatically, and drafts replies for approval. That’s time given back immediately. Cost reduction: At $25/hour per employee, saving 4 hours daily = $100 saved per employee per day. For a team of 10 that’s $1,000/day or $260,000/year. Revenue enablement: The Dead Thread Detector identifies emails where clients are waiting on a response preventing lost deals from slow follow-up. The Promise Tracker ensures no commitment made in an email is ever forgotten. Operational efficiency: The Business OS lets owners manage multiple departments, route emails automatically, and see every team member’s workload in real time — without needing separate tools for email, tasks, calendar, and team chat. Bottom line: Nudge replaces 5 separate tools Gmail, Trello, Google Calendar, Slack, and a CRM with one AI-powered workspace that costs a fraction of the price.

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