Inspiration: After our experiences in the startup world as well as working on another startup together, we realized that we could transform the sales process with new technology.
Description: The core of the product revolves around data collection and applying heuristics on top of the data, then using learning to become incrementally better at targeting specific individuals. Right now the ways this works is the product figures out when to reach out to people and renders new passages of text that are individually bespoke for you to review.
Challenges: Properly tracking events across many customers and many campaigns
Accomplishments: Creating a stable product in a dynamic and challenging environment and space and understanding the core needs of my customers through countless feedback sessions and design reviews
Learned: TODO
What's Next: Become THE engine for personalizing all types of sales/marketing content
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