The idea of Notifly was inspired by cool existing services like If This Then Than, the amazing capabilities of IoT devices like the Arduino, Spark, and Intel Galileo, and a desire to give the everyday user an easy way to bring them all together.
We started with the simple idea of firing off a compressed air rocket based on the number of times a twitter hashtag appeared. From there we realized that we could watch more than just a hashtag, and we could react by doing more than just firing a rocket.
Our target user is any person or organization that wants to turn social media activity (twitter mentions, facebook likes, intstagram hastags, etc.), or really any other data source, into tangible results (emails, sms, push notifications, device activations).
We are proud of our UI, and the tying multiple sources, a cool ui, and awesome devices into a single solution in under twenty four hours.