Inspiration
Ecommerce brands are spending more than ever on paid traffic — but still send every visitor to the same generic product page. ROAS is collapsing, attribution broke after iOS14, and pixels give no insight into why shoppers buy.
We realized the missing layer is motivation data, and that quiz funnels are the fastest wedge to capture it and immediately increase conversion and ROAS for brands.
What it does
Northstar turns any product URL into a motivation-driven quiz funnel that boosts conversion instantly.
Paste a URL → Northstar auto-generates:
- A 10–15 step conversion-optimized quiz funnel
- Motivation segmentation (zero-party data)
- Pixel-ready data for Meta + ad platforms
The whole funnel is built in under 5 minutes with zero setup.
How we built it
Built a scraper that ingests any product URL and analyzes the product page. (ScreenshotOne api, Cheerio, Axios)
Use LLM APIs (OpenAI + Anthropic) to research the niche, identify angles, and generate motivation-detecting questions.
Designed a dynamic quiz experience that adapts to the product. (Next.js, React)
Send data to pixels/ad platforms. (Meta Pixel)
Implemented automated funnel deployment + hosting. (Vercel)
Challenges we ran into
Generating quizzes that actually increase purchase intent, not generic questions. Automatically deploying subdomains
Accomplishments that we're proud of
Autonomous loop --> scrapes meta ad library to identify target customers --> builds them a funnel --> sends outbound
Growth on autopilot!
What's next for Northstar
Continuously running our outbound engine that auto-builds quiz funnels for brands found via Meta Ad Library scrapes.
Personalized product pages generated from motivation data.
Tailored email/SMS flows based on quiz segments.
AI-generated static + video ads personalized to why customers buy.
Fully agentic shopping experiences powered by our compounding belief graph.
Northstar is becoming the data layer every ecommerce brand runs on.
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