Inspiration
The idea for NOM NOM was born out of personal frustration. As someone with specific food allergies, ordering online is always a high-stakes gamble instead of a convenience. When I try to eat healthy, it’s literally impossible to find a platform that gives the transparency I need, so I always end up spending hours making my own food just to be safe.
After talking to friends, I realised it wasn't just a "me problem." We also felt like the existing way of ordering food totally lacks that "spark" or "wow" factor, it’s just ticking checkboxes. Even chains like Subway and Chipotle offer insane customisation in person, but the online ordering experience still falls down to just checking boxes without any visual cues. We felt there was so much potential there. Our mutual interest in games and the cozy interface of things like Good Pizza, Great Pizza took us to a place where we realised we could change that.
What it does
NOM NOM is a gamified food-ordering platform that puts the "craft" back into healthy eating. It moves away from boring checklists and replaces them with:
Drag & Drop Interface: Users physically pick a bowl and drag in fresh, 3D-rendered ingredients to build their meal from scratch.
Total Customisation: Whether you want double dressing, "no onions ever again," or a wild combination of proteins, the interface adapts to your rules.
The IKEA Effect: By allowing users to visually assemble their food, we tap into the psychology that people value things more when they have a hand in creating them. You aren't just ordering a salad; you're crafting a masterpiece.
How we built it
As designers who have zero coding knowledge, we went all in on the software we know best: Figma. I think we really stretched the animation capabilities of Figma to the limit with tons of interactions and animations. We know it’s not perfect, but that wasn't our goal. We just wanted people to experience a new way of ordering something online. (P.S. the salt shaker interaction is the one we both love the most!)
Challenges we ran into
The biggest hurdle was making the prototype feel complex and customisable rather than just a linear, boring flow. We wanted something where users could select whatever they want in any order they liked. That was so difficult to crack without code. We ended up playing around with opacity and variables and we eventually got the job done and made it work.
Accomplishments that we're proud of
When we first had the idea, it felt so hard to do. Plus, with zero coding knowledge, we honestly thought it might be impossible. To finally see this result and have a working prototype we can show off makes us really happy. We’ve learned so much through this whole process.
What we learned
We learned that designing for safety and allergies doesn't have to look clinical or boring. By gamifying the process, we can actually reduce the anxiety people feel with restrictive diets. We also got a much deeper understanding of how to use Figma variables to simulate a real app experience.
What's next for NOM NOM
Our goal is to pitch NOM NOM to major food delivery companies as a premium, gamified "plug-in" or a standalone feature. We want to revolutionise how people order salad bowls by making the digital experience as fresh as the food itself.
Built With
- chatpgt
- figma
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