Noci — Understanding Your Baby's Pain

Presentation Link: https://www.figma.com/deck/uPZy4rNqNAAEaapSTPiKfg

Inspiration

It started at the gym. We'd all hurt ourselves without realiszing it - felt fine, then woke up days later in pain. That helplessness was familiar. We felt it with our pets too, watching them struggle with no way to know what was wrong.

Then it clicked: parents feel this every single day. A baby cries and you just don't know why. Are they hungry? Tired? In pain? That uncertainty is one of the most stressful parts of early parenthood.

We dug into the research and found something surprising - there was a real, science-backed way to detect pain signals through the skin. And no one had built something for parents with it yet.

What We Learned

Talking to parents, we realised the problem wasn't just about pain detection - it was about confidence. Parents don't need a medical report. They need a simple nudge: something's off, pay attention.

We also learned that trust matters more than precision. An app that cries wolf loses parents fast. So we kept alerts calm, clear, and honest.

How We Built It

A small wearable on the baby reads signals from the skin. When it detects discomfort, the paired app sends a simple alert to the parent. No charts, no jargon - just a gentle heads up that your baby might need you.

Challenges

Getting the balance right between alerting too much and too little was hard. We didn't want to cause panic, but we didn't want to miss anything either. Every design decision came back to one question: what would actually help a tired parent at 2am?

That kept us honest.