Inspiration
In 2020, approximately 586.5 billion dollars were on advertising.
Large companies like Google, Apple, Salesforce spend as much as 46% of their revenues on marketing. A 2021 report from Deloitte’s annual CMO survey shows on average the marketing budget is roughly 11.7% of total company budget.
The top 3 industries with the most advertising spending are consumer packaged good, consumer services, and tech companies.
For consumer goods and services, collectibles promotion is a popular marketing campaign. McDonald’s happy meal toys is the best example. This’s where NFT collections can come into play and create additional values for the traditional collectible promotion campaign by replacing tangible items with digital items on blockchain.
What it does
Companies and Creators Our Dapp allows companies/creators to upload images for their collections. Companies create prize pool to incentivize users to participate. Users who successfully collects all pieces in their collection could claim 50% of the prize pool.
Consumers Users can buy lootbox of random pieces, or earn a piece of the collection by buying company’s product or using its services, just like the way McDonald’s happy meal toys are given out.
Users are able to mint a piece of the collection as NFT, or the entire collection as a NFT, and put them up for sale, creating resale market on NFT platforms like Opensea.
How we built it
The solution consist of 4 parts:
1) Contracts are developed using HardHat
2) UI is built on NextJS
3) Sponsor Tech Components:
Accomplishments that we're proud of
We have developed everything from scratch. During the hackathon we:
- created the solution architecture
- implemented the smart contracts
- developed UI
Log in or sign up for Devpost to join the conversation.