The NestEgg application builds robust, diversified investment portfolios from passive market indices, and connects consumers with financial advisors that can implement them. Users answer engaging lifestyle and behavior finance questions in order to generate a risk-tolerance and personality profile. This profile is then customized using artificial intelligence to be implemented in a low cost way with a high quality and reputable financial advisor.
Our portfolio builder is based on Modern Portfolio Theory and supported by several academic advisors at Columbia Business School. In addition to our own asset allocation technology, we partner with independent financial advisors and broker/dealers to input their investment philosophies into the system. This switch is seamless inside the application—the output and the personal data are always controlled by the user. If interested in implementing a recommended investment plan, consumers will be connected to the right institution.
Additionally, we work with banks, credit unions and financial advisors to white label this app. This means that their clients will be able to download an app with the name of the partner institution, and build a portfolio driven by the partner’s quantified investment engine.
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