Inspiration
Naxi Bamboo Carving, a provincial intangible cultural heritage from Luzhou, Sichuan, rarely gains exposure among young people due to insufficient digital promotion. As an individual participant majoring in Journalism and Communication, I was eager to combine AIGC technology with cultural communication. I decided to build a dedicated webpage to showcase this traditional craft and explore new digital marketing paths for local intangible heritage.
What it does
This AIGC marketing webpage fully displays the charm of Naxi Bamboo Carving. It includes craft introductions, artwork galleries, carving technique explanations and inheritor stories. Supported by AI-generated pictures and layout design, the site delivers intuitive cultural content to online visitors, realizing digital publicity and brand marketing for bamboo carving handicrafts.
How we built it
Since this is an individual project, I completed all work independently.
- Collected sorting information and cultural materials about Naxi Bamboo Carving.
- Used AIGC tools to generate decorative images and optimized visual layouts for the website.
- Coded the whole static webpage with HTML, CSS and simple JavaScript.
- Deployed the finished page for online preview and adjusted text & visual effects for better marketing performance.
Challenges we ran into
Working alone brought several difficulties. First, balancing professional cultural content and youthful web visual styles took multiple rounds of AIGC drawing adjustments. Second, I needed to finish material collection, AI design and front-end coding all by myself without teammates, which cost much time. Besides, optimizing page loading speed and matching suitable marketing copy for heritage handicrafts also posed tough problems.
Accomplishments that we're proud of
As a solo creator, I independently finished the complete cultural marketing webpage from content planning to code deployment. I successfully integrated AIGC visual creation with traditional intangible heritage communication. The page clearly shows the value of Naxi Bamboo Carving and forms a complete lightweight digital promotion solution for folk handicrafts. I am proud to create an accessible online display window for this underrated local craft.
What we learned
This individual project greatly improved my comprehensive abilities. I mastered how to apply AIGC to cultural marketing visual design, practiced writing simple front-end web programs independently. Meanwhile, I gained deeper understanding of new media communication for intangible cultural heritage, and learned time management and problem-solving when completing a full project without team support.
What's next for Naxi Bamboo Carving
In the future, I plan to enrich the webpage with more AI interactive modules, such as customized bamboo carving sketch generation. I will add short text marketing copies suitable for social media sharing to expand communication scope. Moreover, the webpage framework can be adapted for other regional intangible heritage, forming a replicable digital promotion template for traditional handicrafts.
Built With
- access
- and
- animation
- api:
- apis
- ar
- background
- bamboo
- camera
- canvas
- carving
- chinese
- cloudflare
- decoration
- download
- drawing
- export
- external
- fast
- files
- flex
- font
- fonts:
- for
- generated
- grid
- ink
- inline
- jsdelivr:
- layout
- layout:
- load
- locally
- localstorage:
- mediadevices
- native
- other
- posters
- preview
- progress
- real-time
- resource
- responsive
- save
- serif
- services
- simulate
- style
- technologies
- traditional
- user
- video
- web
- webrtc:
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