Nava Awareness Ad

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  Students research Lab

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  Luanda, Corniche. Mother and daughter walk

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  Bakery Outdoor

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  Dubai, Office interior

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  New York apartment, father's reaction

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  Schoolbus, girl busy typing.

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  Sāo Paulo, Grandfather reaction close up

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  Stockholm, Kitchen interior

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  New York apartment, Sad Boy with broken toy.

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  Luanda, exterior, mom's reaction close up

Inspiration

The idea came from a simple observation: children (and adults) are increasingly using AI assistants for everyday tasks; homework, recipes, advice, even emotional support. They quickly learn that “please” and “thank you” aren’t necessary to get the answers they want. This lack of courtesy then spills into real life, where politeness and empathy still matter. We wanted to raise awareness of this subtle behavioral shift through a short, impactful film.

What it does

The 45-second spec ad, “Ordering AI is fine. Ordering people isn’t,” highlights how AI is subtly changing human behavior and reminds us of the importance of kindness in real-life interactions.

How we built it

The film was created fully with AI. We approached it like a traditional production, with a director/writer, AI lead, editor, lighting consultant, colorist, and sound designer. Instead of leaning into “easier” AI genres like sci-fi or fantasy, we chose the hardest challenge: real people, real emotions, real reactions, real skin. We used several platforms but mainly Freepik (responsible for around 80–90% of the work), Kling, Krea, and elevenlabs.

Challenges we ran into

-Achieving consistency of realism across shots (some 90%, some closer to 70%). -Continuity between characters and locations. -Directing performances and emotions in AI outputs. -Working within the rapidly evolving limitations of AI platforms.

Accomplishments that we're proud of

-Achieved 90% realism in many shots, something that wasn’t possible two months earlier. -Pushed AI filmmaking into emotional, human storytelling rather than abstract or futuristic concepts. -Collaborated successfully across disciplines, treating AI as a true production partner.

What we learned

That AI is no longer just a tool for experimentation or stylized visuals, it can now support cinematic, human-centered storytelling when guided by a strong creative process.

What's next for Nava Awareness Ad

We plan to showcase the film widely to spark discussion about how AI is shaping behavior and to inspire brands and creatives to explore the boundaries of AI filmmaking.

Built With

• adobe-premiere
• artlist
• canva
• dzine
• elevenlabs
• freepik
• hailuo
• kling
• krea
• nanobanana
• photoshop
• seeadream
• seedance
• storyboarder.ai
• veo3