MyxTV

Inspiration

Cxmmunity is driven to increase opportunities for underserved communities in gaming. Our initial esports activation, the HBCU Esports League, became incredibly successful as a Twitch front page partner (15 million unique views per season), giving us an AAA sponsor network and userbase of millions. Just as importantly, HBCU Esports League proved that connecting overlooked, underfunded communities through tech and culture creates profitable economic networks.

We created MyxTV as a megaphone to take this concept global.

What it does

MyxTV is a watch to earn dApp and web2/web3 marketplace that will bridge millions of players into web3 through esports.

How we built it

We partnered with Dapper Labs for the initial buildout of MyxTV on the Flow blockchain.

Challenges we ran into

Creating a seamless experience for web2 and web3 gamers to interface with content and marketplace was a challenge, but we believe MyxTV has an inviting workflow that is attractive to every gamer.

Accomplishments that we're proud of

Incubated by Dapper Labs. Parent company Cxmmunity currently partnered with Amazon Games, Twitch (front page), Nike, Mountain Dew, Verizon, Discover, Riot Games, Epic Games, Activision, Red Bull, Coca-Cola, Honda, NBC Universal, Microsoft, Michael B. Jordan, Migos, Faze Clan. MyxTV will have direct access to this deal flow.

MyxTV is currently a completed MVP, on iOS and Android, that has earned pre-launch revenues of $30,000 and has >150 testers currently active.

Evidence of our viability on Arbitrum: https://vote.zyberswap.io/#/proposal/0xefc4d71f9f0a200dd22b3784195f36089a395ceb2f6751ee16939fe12a4c38e6
We have a social media reach of more than 3 million (see socials below) and our HBCU Esports League host, Keats Did It, has additional reach of 3 million
Profitable and cash flow positive, $800,000 cash on hand (18 months runway)
Cultural moat around the underserved US college market, 50+ partner colleges
Multimillion dollar partnerships/activations with Amazon (partner), Twitch (front page), Nike, Mountain Dew, Verizon, Discover, Riot Games, Epic Games, Activision, Red Bull, Honda, NBC Universal, Microsoft, Michael B. Jordan, Migos, Faze Clan
Incubated by Dapper Labs
Building out a proprietary network (11 pro esports labs built at US colleges to date)
Connections with municipal governments, media and the US Dept of Education that will be used for accredited rewards within the Myx marketplace