Problem: There is no booking software or procedure for public pools (worldwide), which makes the market inefficient.
Some people want their own lane to swim properly, but this is currently not guaranteed. An empty pool is a matter of luck. Pool owners are currently missing out on revenue potential.
Solution: Allow pool owners to add their pools, add lanes, decide on prices (per half-hour segment) and then make it possible for swimmers to book online.
Simple, easy, useful.