MyStreetCred aggregates data from Ford Sync, Weather Underground, and your phone's internal sensors, to generates a score (StreetCred) for the user based on the their driving habits. Do they break hard? Do they accelerate to fast? Do they slow down when it’s raining? We use all of this data to generate driving scores for users so they can work on becoming better drivers. Parent’s will be able to use the app to see how their kids are driving, and the app will also offer tips on how to be a better driver. The user’s StreetCred could be used for co-branding within the auto industry. A higher StreetCred could lead to discounts on rental cars or lower car insurance rates.

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