Inspiration
Today, the biggest reason why online shoppers return clothing is because they simply don’t fit. This leads to inefficient shopping, lost confidence, and for Aritzia, lost revenue from purchase returns. myFit is built to change this.
What it does
When looking at a specific item online and choosing sizes, shoppers have the option to click on the myFit button which leads them to our page where we’ve developed a 360-degree user-controlled rotation and zoom to enable users to analyze the fit from all angles. Users are able to directly select different sizes to display on their myFit figure via the user-friendly buttons. They can also adjust their body size with our front-end implementation of an interactive slider where their unique dimensions are saved to their profile. They can then visualize different clothing pieces on their own body type without the uncertainty of whether or not it’s going to fit.
How we built it
For our implementation, we designed custom 3D models of bodies and Aritzia clothing items in Blender and integrated them directly into the Aritzia site by implementing the Aritzia front end.
Challenges we ran into
Embedding our custom-designed .gtlf files from Blender into the Aritzia front end proved to be a challenge. We persevered by researching different techniques for the embed, experimenting with different file types and sizes, and playing around with the Aritzia front-end until we eventually were able to solve our issue -- very rewarding!
Accomplishments that we're proud of
Our team worked really well together by defining clear roles and being excited to support one another when someone got stuck. This really helped us overcome issues with the technical implementation.
What we learned
This was our first hackathon using Blender which led to a lot of learning. We were also able to increase our familiarity with HTML, CSS, and Javascript specifically in the realm of replicating the front-end of the Aritzia website and embedding 3D objects onto a webpage.
What's next for myFit by Aritzia
myFit not only revolutionizes the customer shopping experience but also provides YOU (Aritzia) with millions of data points to better serve your valued customer base. Aritzia can leverage this mass data set to find notable customer trends in size and purchasing tendencies. This data can also be used for forecasting size quantities and designing clothes with the perfect dimensions.
Going forward, Aritzia can leverage ML models to relate the body types of customers with their most popular purchases and even create an AI-powered style suggestion model for customers of that same body type.
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