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MX Ink + AnReAL
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AnReAL tracking
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Pendulum tracking
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MX Ink as a precision scale
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MX Ink as a dynamometer
MX Ink + AnReAL: Making Physics Visible and Tangible
Across the world, educators teach physics and science to millions of students, yet many learners struggle to connect equations with real-world motion. Key quantities—such as forces, accelerations, momenta—remain invisible during experiments. Schools need scalable, modern laboratory solutions that increase engagement while reducing equipment costs and setup complexity.
AnReAL https://www.anreal-lab.com/ transforms any environment into a fully immersive physics laboratory. Already available on the Meta Horizon Store, it allows students to visualize, measure and analyze physics in real time. With AnReAL, it is possible to make interactive experiments using embodied learning and physical lab objects. Experimental data collection enables teachers to introduce students to the fundamentals of data analysis and Artificial Intelligence. Equations come alive. Physics is no longer abstract. It becomes an experience.
The real breakthrough comes with Logitech MX Ink A single device that becomes
- a high-precision measurement tool,
- an immersive scientific pen,
- and even a dynamometer or precision scale, enabling users to apply controlled forces or measure small masses.
MX Ink + AnReAL can track velocity, acceleration and momentum and other physical quantities in real time while allowing students to draw, annotate and analyze experiments directly in their surrounding space. Compared to standard controllers, MX Ink offers three key advantages:
- Form factor & payload: Its lightweight, pen-like design allows it to be easily attached to real lab equipment (e.g. low friction carts, pendulums) without significantly altering their center of mass or physical behavior
- Tracking robustness: The stylus’s profile and specific IR LED constellation reduce the risk of losing tracking while not being held
- Ergonomic freedom: The natural "pencil grip" enables high-precision free-body diagrams and annotations This is not just immersive learning. This is instrument-grade education.
The global education sector represents a large and rapidly expanding opportunity, currently valued at around $7 trillion and projected to reach $10 trillion by 2030. Within this, the STEM segment alone is worth $60 billion today and is expected to grow to $132 billion by 2030, with a CAGR of 14%. At the same time, the AR/VR in Education market—currently valued at $4.7 billion—is forecast to surge to $28 billion by 2032, with a CAGR between 25% and 40%. Against this backdrop, with AnReAL and Logitech MX Ink, we are strategically positioned to capture value in one of the fastest-growing segments of education. Our global TAM—secondary schools and universities offering physics programs—is estimated at approximately $1 billion annually, with a SAM of $160 million concentrated in the most mature markets. Our objective by year three is to achieve $3–8 million in global ARR, corresponding to a 2–5% penetration of the SAM as our initial launch market.
Our Business model combines institutional licensing for schools and universities with individual licenses for educators, complemented by integrated hardware–software bundles featuring Meta Quest devices and Logitech MX Ink.
We are ready to shape the future of physics education. Because the future of physics is not something you study. It’s something you experience.
Join MX Ink + AnReAL
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