Music

Berklee’s 180 databases that may be useful for business plan: http://guides.library.berklee.edu/az.php

Special thanks to QU classmates, artists I've connected with, and articles I found such as Andrew Chen, Dave Days webinar, Taylor Davis from Musician Of All Trade, students I met, DM messages with others, The Rolling Stone Magazine, different conversations with people, and various googling around as well as websites like https://www.statista.com/statistics/237769/value-of-the-us-entertainment-and-media-market/, https://www.thebalancecareers.com/get-paid-in-your-music-career-2460878, https://bandzoogle.com/blog/18-ways-musicians-can-make-money, https://andreferiante.com/music/4-magical-ways-music-affects-us/

*Note: Looking for feedback/expertise/advice from customers, investors, mentors, & consultants. Also, this is adaptive and adoptive. My aim is that this is easy to communicate across, there’s a shared general idea, and a way to move forward. I plan to test what you say, change wording/take things off. This will be a 20 page minimum document with charts and tables. Every section will take paragraphs. Ideas explained and the document will take on it’s own life. It is my understanding small changes will have a rippling effect and can incur new costs/new responsibility. Additionally, the document is not static but changing constantly because of the rate of technology and information. It will be thorough and understandable for people not in the room with me.“Statistics from industry associations, data from government sources, & financials from similar businesses.”

“The idea is serving an unmet need and solving an unserviced need. The hope is that the product/service could be expanded to gain additional customer groups. We know who our potential buyers are and have a clear value proposition for our potential buyers. We know what it takes to start our business. We know what it will take to obtain funding. We have a plan to fund our business startup. We are ready to work hard to achieve our business goals. We understand the challenges lying ahead and have a plan to tackle them”

Hey guys In order for me to make original pop tracks, I need grants/donations/gifts so that I’m able to purchase type beats (along with hopefully pro-bono/gratis/barter work too) that sound like what’s on the radio. I also will use that capital to go to a recording studio to get help from audio engineers to manipulate my vocals/allow me to use their equipment/autotune software/and to pay songwriters. I’d estimate that this is thousands in financing. This is what I have dreamt of since high school..only now am I able to explain my imagination into words. I’ll need your support the whole time through as when the songs are released, if my business model and marketing plan work (see below) then I’ll break even or more. If I do net profit, then I can reinvest the disposable capital into making more songs, better music videos, cooler merch designs, a concert, and more. My short term goal is to obtain seed-stage funding to launch and become a self sustaining venture that grows.

Music makes me feel good and it lets me express the different emotions and thoughts I have as a human. I enjoy sharing stories and it’s really awesome to know others like what I’m making.

My first song is about me sailing in the islands then visiting my brother and sister in the city (New York City). It’s to a girl but not someone I know so she’s an imaginary friend which is why I’m calling my album Imaginary Friends.

I’m trying to figure out how I can help one person’s life by what I make. I think if it can provide them even temporarily happiness and peace that’s something I am ok with. Ultimately I would like it to be a grand scale that contributes to the collective art of humanity. I will strive to make art that impacts people’s lives in some aspect.

PROBLEM

(What customer pain is the business solving?)

Inspiration: Music makes me feel good and it lets me express the different emotions and thoughts I have as a human. I enjoy sharing stories and it’s really awesome to know others like what I’m making. I think over time I have acquired more words from our language which has allowed me to write lyrics and share more. Art is actually something that I like because, while science often tells me the truths, I still want to express my feelings beyond logic.

Inspiration: https://m.youtube.com/watch?v=pDxE7PdCtS8

This is what I have dreamt of since high school..only now am I able to explain my imagination into words. I’ll need your support the whole time through as when the songs are released

SOLUTION

(How is the business solving that problem?)

One article I came across says these are ways music makes an impact:

Brings us together
Sets the mood
Makes us smarter
Creates memories

I’m trying to figure out how I can help one person’s life by what I make. I think if it can provide them even temporarily with happiness and peace that’s something I am more than ok with. Ultimately I would like it to be a grand scale that contributes to the collective art of humanity. I will strive to make art that impacts people’s lives up-leveling their condition in some aspect or multidimensionally.

CUSTOMERS

(Who will buy from us?) Hint: everyone is not our customer / CUSTOMER SEGMENTS (List the customer segments here) (Customers include users and anyone who influences the buy decision)

BUSINESS MODEL

(How does the business make money?)/REVENUE STREAMS (How will we generate revenue?)

$30/month https://app.repostnetwork.com/start/5e863bcb1364191905065625/terms

—Get hundreds of thousands + audio streams on Spotify, Apple Music, Soundcloud, (Apple Music/Amazon Music keep 30%) —Sell products from my eCommerce store:

T-shirts and merch, (maybe I’ll add perfume, and so forth.) —Be approved to advertise on YouTube (To qualify: 1k subs and 4k hours of watch time) —Paid sponsorships —Movie and tv licensing —Startup-investing — YouTube merch shelf requires 10k subs among elgibilities —Fashion lines —Music (Physical CDs, Digital Downloads, Vinyl, etc.) —Merch (CDs, Shirts, Posters, etc) —Concert Tickets —Automated merch sales —YouTube ad revenue —Brand Deal revenue —Digital song royalty —Automated merch sales —Creative Merch Bundles (Group of Products) —Brand endorsements (aka Sponsorships, Brand Deals, etc) (Influencer marketing) (1000k views = $50-$100, 10k views = $500-10k, 100k views = $5k-$10k, 1m views = $50k-$100k) brand sponsored social media posts speaking fees producing content for other companies touring releasing albums,l product endorsement deals.. teamed up with x to promote the y company’s brand. appear in a commercial performed on the x company Tour. credits as a composer royalties advances playing live selling merchandise licensing fees for music cds vinyl cassettes digital downloads streaming revenue live shows original music live shows cover songs live shows house concerts live shows online physical merch digital merch crowdfunding subscriptions VIP fan experiences public performance royalties digital royalties live performance royalities mechanical royalties master use/sync licensing fee facebook and ig video monetization youtube sponsorships music grants session work recording albums/singles livestreaming comedic skits and performances sheet music sales membership sites songwriting/composing music lessons Exclusive gigs finding sponsorships booking venues selling compilation CD’s & merchandise reaching out to press touring with other brands. -Adsense - following, audience, view count -Merchandising divisin: t-shirts, hats, calendars, photos, and everything else -Traditional medi platforms call to promote (become a production house)

Media deals and brand partnerships Banner ads Pay per click Affiliate marketing Sponsored content Create your own products

License: tv, commercial, film, other artisrs on music devpost

My business model —Get hundreds of thousands + audio streams on Spotify, Apple Music, Soundcloud, etc. —Sell products from my eCommerce store:

T-shirts and merch, (maybe I’ll add perfume, and so forth.) —Be approved to advertise on YouTube (To qualify: 1k subs and 4k hours of watch time) —Paid sponsorships —Movie and tv licensing —Startup-investing — YouTube merch shelf requires 10k subs among elgibilities —Fashion lines —Music (Physical CDs, Digital Downloads, Vinyl, etc.) —Merch (CDs, Shirts, Posters, etc) —Concert Tickets —Automated merch sales —YouTube ad revenue —Brand Deal revenue —Digital song royalty —Automated merch sales —Creative Merch Bundles (Group of Products) —Brand endorsements (aka Sponsorships, Brand Deals, etc) (Influencer marketing) (1000k views = $50-$100, 10k views = $500-10k, 100k views = $5k-$10k, 1m views = $50k-$100k) touring releasing albums,l product endorsement deals.. teamed up with x to promote the y company’s brand. appear in a commercial performed on the x company Tour. credits as a composer royalties advances playing live selling merchandise licensing fees for music cds vinyl cassettes digital downloads streaming revenue live shows original music live shows cover songs live shows house concerts live shows online physical merch digital merch crowdfunding subscriptions VIP fan experiences public performance royalties digital royalties live performance royalities mechanical royalties master use/sync licensing fee facebook and ig video monetization youtube sponsorships music grants session work songwriting/composing music lessons Exclusive gigs finding sponsorships booking venues selling compilation CD’s & merchandise reaching out to press touring with other brands.

“an independent musician pays all of the costs. Studio time, manufacturing of the recordings (CD or vinyl), publicity legal etc. Other costs are usually cuts form sales. for example, distributors are paid a percentage of the net sales. Agents take a percentage of the gross appearance fees and a manager is paid a percentage of the artist's gross income. You can find very helpful articles on this topic online. I have written a few that are on my website.”

Other future steps, creating a catalog of music, products portfolio, product suite

Product placement Celebrity appearances Investing

https://www.thebalancecareers.com/get-paid-in-your-music-career-2460878

https://bandzoogle.com/blog/18-ways-musicians-can-make-money

“ 1.) Selling Merch in your site, on social media and via online indie stores like Bandcamp - The most sold items are CDs, Digital Download Codes, Vinyl, and even Cassette Tapes). Also popular:

T-shirts and hoodies

Bags and hats

Drink cozies

Posters

Pins, stickers and key-chains

Mugs and flasks

Offer merch at different price points to satisfy the needs of all your fans. Also, be sure to bundle items together to offer discounts. If a fan buys a shirt you might get $20, but offer a bundle of a shirt, CD and sticker for $30 and everyone wins.

2.) Promoting and Monetizing Online Concerts - Streaming live concerts is becoming a great way to perform for an audience and generate income. The simplest way to monetize an event would be to promote a URL where fans can purchase albums and merch during the broadcast itself. There are also online platforms that will charge fans a fee to get access. Here are a few to check out:

Twitch This will be BITs concert streaming partner https://www.twitch.tv/

StageIt https://www.stageit.com/site/landing

IBM (yes, IBM has a live-streaming video platform) https://video.ibm.com/

Social Media: Facebook Live, Instagram Live, YouTube. These streams are more difficult to monetize, but you can set up a separate tip jar on your site. (see options below)

3.) Fan Subscriptions - It allows fans to support your ongoing career by committing to small amounts in exchange for fun rewards. Apart from giving you a predictable and sustainable revenue stream, these strategies can increase fan engagement and loyalty amongst your community. Patreon https://www.patreon.com/ is the most popular fan subscription site, but Bandzoogle https://bandzoogle.com/ offers a no-fee alternative.

4.) Tip Jar & Donations - Different platforms give fans the possibility of tipping a few (or many) dollars while streaming your music, during online live performances or just to be supportive. Here are some options:

Songtradr

Jamjar

DigitalTipJar

5.) Crowdfunding a Future Album or Tour - Crowdfunding is a great way to raise money for a music project. When a crowdfunding campaign is done right, it could help you get the exposure and the backers you need to launch your next big idea. Here are some of the best platforms:

Indiegogo

Kickstarter

ArtistShare

6.) Synchronization Licenses - This is when you’re paid per use of the song linked with a moving image (i.e. YouTube or Vimeo video). For example, if someone uploads content to a streaming platform that includes your original song, you must be paid a royalty fee for that use.

7.) Giving online music lessons - Offering music lessons could also be a great way to earn an extra income. You can teach via different platforms, such as Skype, Google Hangouts, Whatsapp, or offer lessons using paid streaming platforms for larger groups and people could pay you for sessions directly through your website.“ http://www.artists.bandsintown.com/blog/how-to-replace-income-lost-from-canceled-live-shows?locale=en

VALUE PROPOSITION

(What is the secret sauce? What makes the business so special?) (What problems are being solved?) (What value is being offerer?) (If there are multiple Customer Segments, identify which VPs correspond to each CS)

Awesome, I liked it a lot! Yes, I can share • You have a beautiful voice •“It’s definitely beautiful I would love to share it with friends” and “You sound amazing” • “This is good men!!” • “..Your voice is so sweet“ • “Omg ! Your song is so amazing ! • The lyrics is so meaningful and cute The guitar corporates your voice perfectly” • “I really like it :)“ I’ve already shared it on my Twitter account and WhatsApp status • “It sounds awesome.” • “amazing” “Dude I listened to your song on my drive home and I f#ck with it“ “Hey Ellery! I listen to your song and I think it sounds great. I love the guitar and the way you layered some of the voices!” I think it will be so good when u upload it “I listen to your new song and I was so beautiful” Soothing! “It was so good“ “I’m not really sure honestly but it all sounds really good“ “I really like them! Nooo love them!“ “ So good , you should post more stories singing ” “Too good“

“Niice! That’s sounds dope” re a clip of a song”

• And anecdotally my song was played for an acapella group. They clapped. Also anytime I’ve played the song to a girl they say positively say in surprise, “is that you?”

And when I asked, “If I made a shirt that said “Island City” on it, is that something you’d buy?”...the responses were: • “If it looks cool” • “Depends on how good it looks” • “I think that would be very interesting..But you got my full support to do what you want to.” • “Oh yeah for sure” • “If it will be a nice style, i get” •“well it depends ...” “Idk maybe” OMG, your voice is really really good, it's better than the last time, and the background voices is so nice, Well, what does the song means? I’m going to ask what they consider to be cool music video video feedback: Hmmm, the song, your voice, the instrument used are good, just the editing of the video needs to be improve But little by little, you're improving, even the recording is better than before” “I think it's nice” “OMG! This is amazing! You're so talented!” “I really loved it!” “It sounded so good I almost started to cry... :)”

Fan feedback/validation/testimonials (To showcase that I am making something people want): • “And I Think You Have Amazing Voice. Girls Will Go Crazy.” • “It looks great and your music is beautiful.” wow, what an amazing song, i’ll show it to my friends! • “yo mate, i love this :) .. you are a talented • singer buddy” “Hey Ellery!!! u voice is really so amazing!!!” and Nd this song is impressive!!! i really liked this one...” + ” + “Nd u wrote this song by urself...Whoa!!! that's kinda Cooo!! great!!! Go on buddy!!! Just Can't wait to listen up ur more songs... ” Awesome, I liked it a lot! Yes, I can share • You have a beautiful voice •“It’s definitely beautiful I would love to share it with friends” and “You sound amazing” • “This is good men!!” • “..Your voice is so sweet “ • “Omg ! Your song is so amazing ! • The lyrics is so meaningful and cute The guitar corporates your voice perfectly” • “I really like it :)“ I’ve already shared it on my Twitter account and WhatsApp status • “It sounds awesome.” • “amazing” “Dude I listened to your song on my drive home and I f#ck with it“ “Yo that’s really good bro! Is that you playing the guitar too? I really liked that. Felt good for my soul”

Hey Ellery! I listen to your song and I think it sounds great. I love the guitar and the way you layered some of the voices!” • And anecdotally my song was played for an acapella group. They clapped. Also anytime I’ve play the song to a girl they say positively say in surprise, “is that you?”

"Hmmm, the song, your voice, the instrument used are good, just the editing of the video needs to be improve

But little by little, you're improving, even the recording is better than before"

“Hey Ellery,

It was great to talk with you last week. I checked out your tunes and I think your voice is fantastic, effortless - you have natural talent and a ton of potential.”

Inspiration

I think it would be fun to incorporate a similar style to my videos. E.g Justin Bieber’s Skrillex music video: https://m.youtube.com/watch?v=nntGTK2Fhb0 did it. And The Chainsmokers in Sick Boy: https://m.youtube.com/watch?v=eACohWVwTOc

Also, I thought Bazzi flying in this video is sweet: https://m.youtube.com/watch?v=Gc71AmT_b2k 1:00

And Maroon 5: https://m.youtube.com/watch?v=4uTNVumfm84 at 1:00 where paint comes off his girlfriends face.

I like cool chill instrumentals and/or drops in them that make my heart flutter/change my life. Some noises include the vox mouse sound, high hats, and the extra singer effect. For videos, ones that make me feel good and evoke emotions are what I enjoy.

Technically Energy Vocally Be exceptional not good

FYI -

Audio engineers and dj’s can use artificial intelligence now!

“Now, there’s an entire industry built around AI services for creating music, including the aforementioned Flow Machines, IBM Watson Beat, Google Magenta’s NSynth Super, Jukedeck, Melodrive, Spotify’s Creator Technology Research Lab, and Amper Music.”

AI to generate melodies, percussions, and chords. And deep learning networks to analyze large amounts of data. Producers feed it from dance hits to disco classics to find patterns to pick up on things like chords, lengths, tempo, and how notes relate to one another so it can write its own melodies.

AI kicks out midi = sheet music of how melodies should be played

IBM Watson’s is open source/public facing, Magenta’s NSynth Super you have to go on GitHub to unpack the developer language, and Amper is front facing/intuitive and simple.

“The idea that artificial intelligence can compose music is scary for a lot of people, including me. But music-making AI software has advanced so far in the past few years that it’s no longer a frightening novelty; it’s a viable tool that can and is being used by producers to help in the creative process..” Source: https://www.theverge.com/2018/8/31/17777008/artificial-intelligence-taryn-southern-amper-music

Stage performance quality tips —Singing talents —energetic performance —great audio-visual effects

I’m going to ask what they consider to be cool

SALES AND MARKETING

(How will your business go to market?) / CUSTOMER RELATIONSHIPS (How will we Get, Keep, and Grow customers? How will we communicate with your customers before, during, and after the sale?) / CHANNEL (How will we get our product to the customers?) (How will the product be supported after the sale?)

List Of Clubs (Music Venues): https://www.songwriteruniverse.com/clublist.htm

—Getting friends+family to use the product —Emailing/posting among local community, whether that’s college or an alumni mailing list or whatever —Guest writing on niche blogs – often see this with mommy blogs, etc. —Cold e-mailing potential users and influencers —Engaging with potential users over Twitter, Reddit, forums, and other communities —Contests and giveaways, partnering with a blogger/YouTuber or something —Getting covered in niche press outlets, like the tech press —“Weeding ceremonies or other forms of social gathering like birthdays, bachelor’s nights, marriage receptions, basically for any type of social gathering” — Positive reviews, word of mouth

https://www.eventbrite.com/e/ckay-performing-in-against-all-odds-rvp-studios-the-cave-tickets-67075579865?aff=ebdiiginstagram&ig_ix=true

What I learned: “In 2020, the entertainment and media market in the United States is expected to be worth over 720.38 billion U.S. dollars. On a global scale, the entertainment and media market was worth 1.72 trillion U.S. dollars in 2015 and is set to rise to 2.14 trillion by 2020.”

“ In May 2019, there were 1,560 full-time independent musicians working in the United States, up from 1,290 in the previous year.” https://www.statista.com/statistics/317681/number-full-time-musicians-label-independent-type/

“This graph depicts the global revenue of the recorded music industry from 1999 to 2018. In 2018, the total revenue of the recorded music industry amounted to 18.9 billion U.S. dollars. “ https://www.statista.com/statistics/272305/global-revenue-of-the-music-industry/

A cool side note: 150 streams = 1 song (RIAA) 500k song sales, gold/1m song sales, platinum

Facebook business manager tools Hashtags Locations Best content

Create YouTube ad: https://vm.tiktok.com/chQQeH

COMPETITION

(Who are the competitors?) Hint: We have competition

Objections/hurdles

“More than 175 million unique listeners monthly and our creators post 12 hours of new content on SoundCloud every minute.” https://angel.co/company/soundcloud —“In 2014, there were 27.98 million musiciansin the U.S.“ —“So we don't know every song ever written. But a company called Gracenote keeps a list of all the songs out there: it had 79 million songs on it as of 2011. To get a sense of that number, 79 million minutes is about 150 years…so if most of the songs are from the year 1866 onward, that's 1 new song every minute.Bedtime Math › fun-math-songs-in-... </cite

“Two years ago we had 50 million people subscribed to music streaming services around the world. Today we have 400 million. 8 x growth. By the end of this year we will have 460 million. By the end of the decade we’ll have 2 billion as projected by J.P. Morgan, Goldman Sachs etc.” https://twitter.com/kanyewest/status/1307383594281820162?s=21

Target Audience For Pop Music (from random link on the internet) https://prezi.com/qvbi8lnirvyu/target-audience-for-pop-music/

Worst case scenario:

People go to my show only to laugh at me
People go to my show, pay and then want refunds/complain on internet
Someone goes to my show only to compile all the worse parts/edit them then send it to my followers
The feeling of people judging
Not having a good enough craft
etc -etc

Hurdles —“In 2014, there were 27.98 million musiciansin the U.S.“ —“So we don't know every song ever written. But a company called Gracenote keeps a list of all the songs out there: it had 79 million songs on it as of 2011. To get a sense of that number, 79 million minutes is about 150 years…so if most of the songs are from the year 1866 onward, that's 1 new song every minute. Bedtime Math › fun-math-songs-in-...

TEAM

(Who is on the team? What skills and experience do they bring?) / KEY RESOURCES (List the key resources necessary to implement the business mode) / KEY PARTNERS (List the key partners)

Resources required. When people are involved it requires time/talent/knowledge:Photography Photographer

Camera
Editing software Film Cinematographer.. Camera man on flat serface. Wide in curl in and out
Equipment: Gimbal, Light fixtures, A camera play with setting to make tones, PR
canva Graphic Design Marketing & Advertising Songwriting — https://www.songwritingu.com/how-su-works-for-you $75 consultation up to $350-$1500 5 session EP Stage production DrummerKeyboardist Engineer Tour manager Fan Legal contracts necessary: “A. Talent release form - use when working with others on visual projects B. Work for hire agreement- use for hiring anyone for projects C. Performance agreement with tech rider - use for booking live performances D. Brand ambassador- use for for brand deals/sponsorships/endorsements”

management agreement business manager booking agent or talent agency publicist touring or road manager music or entertainment attorneys Songwriter

Legal $450 for musical artist consultation

Playlist pushing https://playlistpush.com/artists/

United Masters free to distribute and 10% of revenue http://help.unitedmasters.com/en/collections/619402-distribute-your-music

$9.95 flat fee for a single release via CD Baby to distribute on music platforms as well as a 9% https://cdbaby.com/cd-baby-cost.aspx “ We charge a ONE-TIME fee per release with NO annual fees. We keep just 9% of your digital distribution revenue and you get the remaining 91%. This structure incentivizes us to keep finding opportunities for ALL your music, not just your newest single.”

SoundBetter https://soundbetter.com/ $400 for a song written

Audio engineering: https://www.soundloftstudios.com/ $120/2 hours up to $300/6 hours

Relased: [insert date/year] Format: CD/digital download Recorded: [insert year] Genre: [insert name] Length: [insert time] Song: [insert title] Artist: Ellery Writers: [insert songwriters] Lyrics: [insert lyrics] *Producer(s): [insert nane]

Licensed to: X (on behalf of y music U.S); UMPI, CMRRA, ASCAP, SOLAR Music Rights Management, AMRA YouTube by: EMI Music Publishing, BMG Rights Management, UBEM, Kobalt Music Publishing, Abramus Digital, and (#) Music Rights Society

Director: [insert name] Producer(s): [insert name] Starring: [insert name(s)] Director of Photography: [insert name] Production company: [insert name] *Exec Producer: [insert name] Production Manager: [insert name] Commissioner: [insert name] Production Designer: [insert name] Lead Casting: [insert name] Post: [insert name] Editors: [insert name] Compositing: [insert name] Animator(s): [insert name] Produced by: [insert name] VFX: [insert name] Graphic design: [insert name] Cast: [insert name] Cinematography: [insert name] Speciality Camera op: [insert name] 1st AC: [insert name] 1st Assistant Director: [insert name] Art Director: [insert name] Fx: [insert name] Gaffer: [insert name] Stylist: [insert name] Hair & Makeup: [insert name] Additional VFX: [insert name]

Resources required. When people are involved it requires time/talent/knowledge:Photography Photographer

Camera
Editing software Film Cinematographer.. Camera man on flat serface. Wide in curl in and out
Equipment: Gimbal, Light fixtures, A camera play with setting to make tones, PR
canva Graphic Design Marketing & Advertising Songwriting Stage production Etc Etc

PROJECTIONS & MILESTONES

(What are the key important metrics to meet?) / COST STRUCTURE (Identify the costs to the company to implement the business model)

List of grants: https://covid19freelanceartistresource.wordpress.com/emergency-funding/

And https://covid19musicrelief.byspotify.com/en-us?utm_source=email&utm_medium=emailmarketing&utm_campaign=2020q1_creator_single_creator_charityannouncement

— https://www.grammy.com/musicares/donations — https://www.musichealthalliance.com/spotify/

“An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX, operating expenses include rent, equipment, inventory costs, marketing, payroll, insurance, step costs, and funds allocated for research and development.” https://www.investopedia.com/terms/o/operating_expense.asp

Costs: —To buy the rights to an individual instrumental, that’s $350 (all rights to the beat + Unlimited number of revisions + vocal revisions + vocal mixing (if needed) + mastering (if needed). Or the price to lease beats I’ve seen is $30. —And then there is the price for studio time, ranging from $59-$90 per hour. —In addition to those, I’m looking for songwriting help and so that’s $100 each hour during studio sessions. And they consult for $100/ hour plus tax for someone to sit and speak with someone. —To release music on a platform like Spotify/Apple etc, that’s a fee via CD Baby of approximately $29.95. —CD Baby offers mixing and mastering. —Lessons at Guitar Center are $259 for 4 hours or four half hour lessons to allow me to learn a bit about the DAW software, ProTools.

minimum $250 for Spotify ads (adstudio.spotify:com) ~ can target fans of other artists .. Puebla, Mexico for example is $.005- per ad served.. ads served Estimated 14-15k

Tunecore: “the company won’t receive a single dollar in revenue once they reach their goal. Instead, their kick back comes from the annual service fee it charges its 2 million registered users. This model is much more attractive for musicians of all success levels because they keep 100% of their copyrights and royalties.” .. “At the end of 3-months, your subscription will automatically renew at $7.99 per month“ https://www.forbes.com/sites/ogdenpayne/2017/06/29/what-tunecores-1b-in-revenue-means-for-independent-musicians-worldwide/

“ The rise of DIY artists, and the vast consumption of their music, have obviously exploded thanks to Spotify, YouTube, Pandora, Apple Music, et. al, and the ease with which homespun acts can distribute their music to these platforms. U.K.-based Midia Research is the first company to put a number on this trend. It estimates that last year self-releasing artists generated $643 million worldwide, collected by platforms like TuneCore, CD Baby, Distrokid and Ditto Music.

“Global recorded music industry revenues topped $20bn.” https://www.musicbusinessworldwide.com/the-global-recorded-music-industry-generated-over-20bn-last-year-but-streaming-growth-slowed/

TuneCore. Arguably the market leader in self-releasing-artist distribution, the company last week announced that it had collected more than $500 million for independent artists within the 18 months to end of March 2019 — a figure that doesn’t include publishing income or money from YouTube UGC. Perhaps even more impressively, TuneCore’s DIY artist earnings hit $86 million in the first three months of 2019, very close to an eyebrow-raising $1 million per day.“ https://www.rollingstone.com/music/music-features/diy-artists-will-earn-more-than-1-billion-this-year-no-wonder-the-major-labels-want-their-business-830863/

ADP Payroll package Minimum of 2 employees EIN Biweekly $70.95/biweekly Annualized payroll

Sharebuilder 401(k) quote Employer Paid Services: Your Setup:† $ 150.00 Your Monthly Administration: $ 25.00 Participant Paid Services: Investment Management: 0.75% Annually

“Your proposal can be accessed here: https://portal.sharebuilder401k.com/Quote/480F30A2C5434B65B71D51B9BA7E5A48

“ General and administrative expenses are costs that contribute to the overall operations of the company and can't really be directly related back to selling or making sales. These expenses include things like overhead, management salaries, accounting fees, and other expenses used to run the business.” https://www.myaccountingcourse.com/accounting-dictionary/general-administrative-expenses

“Most attorneys, me included charge for services like these on an hourly basis. My rate is $200.00 and hour. Forming an LLC for your business would cost around $500.00 plus filing fees with the Secretary of State's Office.”

“• Consultation fee • Contingency fee • Flat Fees/fixed fee • Hourly rate • Retainer fee (capped fee/portfolio fee) • Statutory fee • Blended rate • Performance based fee”

“ Selling expenses are the costs associated with distributing, marketing and selling a product or service. ... Marketing costs such as advertising, website maintenance and spending on social media. Selling costs such as wages, commissions and out-of-pocket expenses.” https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary/pages/selling-expenses.aspx

“ Research and development (R&D) expenses are associated with the research and development of a company's goods or services. A company generally incurs R&D expenses in the process of finding and creating new products or services. As a type of operating expense, a company may deduct R&D expenses on its tax return.” https://www.investopedia.com/terms/r/research-and-development-expenses.asp

“Interest income and expense reflects the amount companies pay on their debt on their deposit accounts , and is reported as net on the income statement.” https://www.thebalance.com/interest-income-and-expense-357582

STATUS AND TIMELINE

I went in front of one film club of about 30 and another with 25 to inquire for music video help. Additionally, a singing group of 15 or so. I also spoke with around 6 professors on different occasions and attended approximately 5 workshops throughout a semefon how to use cameras and software.

(Where is the business now?)

Stage performance quality tips —Singing talents —energetic performance —great audio-visual effects

Mission:

Vision:

Stadium concert Mantra:
Swag Goals:
Partner with music and film universities

Graveyard music video

FYI anything on here you’d like removed, I am open.

Example bank came in and people to reinvest in their sunk callacy

Nasa made over 50% budget and time

Ask - i need so much money from bank. investor/mom/dad, mentorship, connections - here’s what you get in exchange for it it’s strange give and theh don’t do Conclusion - how to contact although contact also is in the on cover

NEXT STEP #1, #2, #3

/ KEY ACTIVITIES (List the key activities necessary to implement this business model) / Conclusion - how to contact although contact also is in the on cover

Objections:

I’m embarrassed about putting myself “out there” and getting identified as music. I am much more than just music. It’s just one part of me.
It’s difficult doing things on my own but hopefully I get better and things pay off
I compare myself to others too like appearance and what not
I worry about people judging
I almost always lose followers. That’s something that concerns me frequently
I don’t have PhD in music or any degrees in that specialized knowledge

—-

Advertising obstacles:

How come an advertisement I initiated through Instagram that reached 2,027 people resulted in 0 additional follows?

I’m making pop music and would like to receive a fan base. I chose those countries because they are way less costly for advertising but worked decently well (for likes). Spending $1, I received about 420 likes.

However, my goal is to increase engagement on social media (likes AND follows) as well as the number of listeners/followers on platforms where my music is hosted, such as Spotify - which is where the “learn more” button directs the people advertised to.

The best case scenario is I reduce the advertising, and rather, people organically share through network effects.

In order to increase followers, likes, shares on social media and my music platforms.. is it that I need to:

1) Increase my budget, doubling down on the current adset 2) Pivot/iterate the current ad set 3) Run a/b tests on different adsets, through the Business Manager (instead of Instagram) then do that look-alike thing

—

Hey guys In order for me to make original pop tracks, I need grants/donations/gifts so that I’m able to purchase type beats (along with hopefully pro-bono/gratis/barter work too) that sound like what’s on the radio. I also will use that capital to go to a recording studio to get help from audio engineers to manipulate my vocals/allow me to use their equipment/autotune software/and to pay songwriters. I’d estimate that this is thousands in financing. , if my business model and marketing plan work (see below) then I’ll break even or more. If I do net profit, then I can reinvest the disposable capital into making more songs, better music videos, cooler merch designs, a concert, and more. My short term goal is to obtain seed-stage funding to launch and become a self sustaining venture that grows.

—-

Inspiration: Several years ago, I rented time at Trod Nossel studios in Wallingford. I produced an acapella version of the Justin Bieber boyfriend. They added background and effects which I selected. When it was completed the producer said, “this is one of the best covers I have ever heard”. I set that aside and went on to finish highschool and to college. People have said that I may have gotten the gene from my grandmother who was asked to sing with the Glenn Miller band in WWII.

What I do: Inspired by that, I would like to take my passion and the inspiration and guidance that I’ve received from my recent instructor and singing coach James Caputo who trained under Pavarotti. He said to me “if you are more serious you could be professional”.

Challenges: The sources of capital will be friends and family to take my original song in a local studio that I have selected. The cost will be under $200.

“might be nice to have some more variety in terms of overall structure, but these days a lot of pop songs seems to be like "moments in time", more minimalist - though I like more structural changes personally. ..How polished do you feel these are - in other words, how much time have you spent on fine-tuning the balance, rhythmic entrances, stereo insertion points (where are the instruments and voices in the stereo spectrum?), dynamic consistency (is everything the right volume?)”

Objections are I am not always on tune, I am 23 and I know of only 2 superstars older than that, I am not an audio engineer, I am not film maker, I am not a skilled at any particular instrument, I am not necessarily comfortable in front of people singing, I am not genetically competitive to models, I have opinions, I do not have the money to pay for the projects, I do not know how to get to a billion views, and I do not know of any superstars I can work with.

Accomplishments that I’m proud of: When I was at Fairfield University, I was a walk on and tried out for their accapella group called the Bensonians. Unbenounced to me I made the team. Certainly this won’t levitate me to stardom but I thought at the very least I would give it a try.

What I learned: My next step is to take one of my original songs and to record it to musicbaby and put them to videos on YouTube and hearnow and make money.

“ A. Venture Enterprise. Scalable, capital intensive, large market.
B. Personal or Service Business. Limited market, little capital needed.
C. Social Enterprise
D. Consumer Product. E. Mobile App. Judged on UX and performance.
F. Blue Economy (commercializing kelp, marine transportation, etc.)
G. Plan to grow an Established Business owned by a recent graduate to $1m in annual sales.
Judging Criteria
1. Problem: Strong customer pain or desire? 2. Solution: □ Feasible? □ Scalable? □ Barriers to entry? □ Compelling value proposition?
3. Market: □ Adequate sales plan to meet goals? □ Demand validated? □ Competition manageable? 4. Finance: □ Clear how company will make money? □ Safe margins? □ Capital needs and use clear? 5. Management Team: □ Knowledgeable? □ Convincing?

  Here are the questions you will be asked to answer in the online application (1,500 character limit per answer):

PRODUCT OR SERVICE brief description (8 words or less) VALUE PROPOSITION: Problem and your solution, including how it's a) better, b) cheaper to produce or deliver, c) targets an underserved Market Niche, or d) customer service is superior
CUSTOMER VALIDATION. Research that shows enough people will buy your product to earn a profit
CHANNELS of MARKETING and DISTRIBUTION.How will users become aware of the product or service? Describe payment and delivery process.
REVENUE STREAMS and COST STRUCTURE (How much you charge, who pays, and what it costs to produce including delivery and customer service)
SIZE of TARGET MARKET in dollars and number of prospective customers. Give supporting evidence.
COMPETITION. Names of important competitors, their strengths and weaknesses and how you will compete.
BARRIER TO ENTRY (something not easily copied or acquired or a strategy to keep others out of your market (e.g. - patent, secret sauce, exclusive contract)
MANAGEMENT TEAM and Relevant Experiences

Legal Services package from Wiggin and Dana $2500
Patent searches $500 to $1000 value [Ziegler IP Law Group; Law Offices of Michael Blake, Nuventus]
Provisional Patent Filing Assistance [Ziegler IP Law Group, Nuventus]
Vouchers for 6 months rent at an incubator or co-working space for the price of one month rent. [B:Hive in Bridgeport, MakeHaven in New Haven, reSET in Hartford, Whitneyville Cultural Commons in Hamden, BioCT Innovation Commons in Groton]
Six month’s rent at a maker space for price of one month rent [MakeHaven, Danbury Hackerspace] “

publishing rights divide your publishing and songwriting income file a federal copyright registration for each sound recording street team paper/digital press kit Employer Identification Number (EIN) bank account under your business name insurance coverage you file federal and state tax returns on last year's music industry related income/states did you file tax returns in last year/quarterly estimated tax payments/keep records of deductible expenses/file federal and state tax returns on last year's music industry related income Mailing list About, the support team,

Other:

Interscope Records

groups’ booking fees

blogs and music aggregator

from club gigs to college frat parties.

Republic Records

Disruptor Records

highest-paid acts

promotional gigs

Built With

spotify