Summary:
MPG Madness is a tournament where teams of players drive to improve their fuel efficiency and safety. Teams advance in the tournament using the MPGMAD app marrying open vehicle data with GIS to score teams and benchmark players. Winning a tournament yields cash prizes, a new efficient car and better drivers across the country.

Description:
MPG Madness (MPGMAD) Every year, college basketball teams compete in the NCAA March Madness tournament. During the tournament, thousands of people cheer their favorite teams to a national championship. Pools engage fans about the college teams. And the President takes his pool picks very seriously.

MPGMAD uses a competitive tournament format to encourage better driving by increasing fuel efficiency and safety. Drivers join teams based on networks of friends, families, co-workers and alums. In the MPGMAD tournament, teams consist of ten drivers that play driving games against opponents. Each game lasts three days in length. Tournament seedings are based on vehicles and driver characteristics. Tournaments can last up to six weeks in length.

Using open vehicle data, teams compete head-to-head by changing their behavior. During a three day game, drivers select trips for the game when they start their vehicle. Using their Android device, the MPGMAD app advises drivers on vehicle maintenance and safety hazards when the ignition is engaged. During the trip, the app displays a game score based on driving habits. At the end of the trip, drivers are provided a final score and and suggestions to improve their fuel economy. Like basketball games in March Madness, personal fouls are assigned for safety violations like excessive speeding. To win the tournament, teams must optimize fuel efficiency and safety.

MPGMAD tournaments use open vehicle data such as distance, total fuel consumption, cost of trip, travel time, acceleration, deceleration. While real-time open vehicle data is collected, games are based on trips drivers select to maintain player engagement and enthusiasm as well as safety. The tournament can benchmark players and provide real-time player feedback by combining open vehicle data with GIS in the MPGMAD app using the OpenXC architecture.

Tournament sponsors like Jiffy Lube and Firestone Auto Repair will advise teams on improving vehicle maintenance. Drivers pay a small fee to form teams and enter the tournament. Other sponsors and advertisers can provide incentives and rewards like winning new efficient cars.

Tournaments like March Madness bring out the best in athletes. MPGMAD leverages athletic competitions to directly change driver behavior.

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