Countless other species are also exploited to make clothing. From the tiniest silkworm to the largest llama, animals used by the clothing industry all suffer—and most pay with their lives. As the number of species in a food chain decreases, there are fewer sustainable alternatives for members of the food chain that had depended on the extinct species. Biodiversity also lends genetic variability to a population, helping it adapt to fluctuating environmental conditions. In order for us to thrive, biodiversity has to be protected, and natural resources can not be depleted in order to maintain an ecological balance. If continued, this matter of ecological sustainability can and will affect us.

What it does

The website promotes environmental awareness and sustainability about what each clothe is composed of. As people understand the importance of buying clothes that are "cruelty-free", we can protect biodiversity (i.e. silkworms, goats, and sheep).

How we built it



In present times, we are blind to the journey the clothing takes from raw material to our closets. Are the ingredients hypoallergenic? What ingredients are used for the dying process? Are pieces of clothing being ethically produced? With clothing being essential and at times indulgent to our lives, we need to be educated consumers. Mainly, the issue is with not knowing what’s in an item of clothing without going to a lot of trouble. Even then, there isn’t enough information.


Companies need to be more transparent with this information like food producers. For example, there could be a QR code included on the clothing tag to provide easy access to critical information such as free trade, fair trade, ingredients, animal cruelty, vegan, animal testing, source countries, hypoallergenic, etc. Many people with different cultural, religious, social, scientific, philosophical, and environmental perspectives unknowingly buy clothing with certain components that they would like to avoid. For example, a vegan environmentalist would strive to wear objects that do not utilize animal testing and animal products. Social fairness advocates might want products made with fair trade policies. With sufficient information on the clothing tag’s QR code, the consumer can make well-informed choices. Thus, it is crucial for more information to be provided about something that is not only close to our body but perhaps also close to our hearts and minds.

What's next for Moral Clothing

• Promote this project in stores • Expand this to more clothes • Encourage users to utilize this function

Share this project: