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Mom-e: Budget & Savings for Moms
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Set your foundation. Enter your monthly household income to start your personalized wealth plan.
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Take full control of your finances. Track your income and see exactly how much you can invest.
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Watch how small monthly savings can turn into significant wealth over the next seven years.
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Personalize your plan by entering your fixed costs. Knowing your baseline is the first step toward real financial growth.
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Skip the expensive gym membership. Get fit at home with these effective ten-minute challenges.
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Clear your mind by clearing your numbers. See exactly where your money goes and what is left over to grow.
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Compare your investment options and visualize your projected wealth over the next decade.
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Swap items you no longer need for things you do. It is better for your wallet and the planet.
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Complete simple daily missions to boost your annual savings by over six thousand dollars.
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Cut the clutter and stop paying for apps you don't use. It is time to cancel the extras.
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Every small change adds up. Watch your investable total grow as you complete simple missions throughout the week.
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Pay a small amount today to save thousands this year. Your future self will definitely thank you.
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Spend one hour this weekend to save three weekdays of time and a lot of money on food.
Inspiration
Mom-e calculates how much money a user can realistically invest each month and helps increase it through saving missions. Users can clearly see the monthly and yearly impact of each decision. With Future Map, they can also visualize how those savings could grow over time.
What it does
Mom-e calculates how much money a user can realistically invest each month and helps increase it through saving missions. Users can clearly see the monthly and yearly impact of each decision. With Future Map, they can also visualize how those savings could grow over time.
How we built it
We built Mom-e natively for iOS using SwiftUI and an MVVM structure. Missions, expenses, and user data are stored locally with SwiftData, enabling real-time UI updates across the app. The app is organized around the Dashboard, Missions, Future Map, and onboarding flow. Subscription screens are ready, and RevenueCat integration is planned as the next step for payments.
Challenges we ran into
The hardest part was keeping finance simple without making it feel shallow. We also had to design the experience around moms’ reality: limited time, constant interruptions, and mental load. Everything needed to feel fast, clear, and easy to continue later without losing progress or motivation. Another challenge was market research. Even though the single mom segment is massive, it is not always tracked as a direct “app market.” This made TAM / SAM / SOM analysis essential, since defining the real market size is critical for the product’s long-term direction, growth strategy, and future investment planning.
Accomplishments that we're proud of
Instead of building another app that only tracks expenses, we focused on real actions that help users save money. With Smart Tools like Swap Market, Price Comparison, and Marketplace, Mom-e became more than a budgeting app—it became a practical tool for daily life. Future Map added an extra layer of motivation by showing what small monthly savings can turn into in the long run.
What we learned
Before working on this, we didn’t fully realize how heavy the financial and emotional pressure is for moms, especially single parents. What we learned is simple: people don’t just want numbers, they want guidance. When saving is broken into small clear steps, it feels possible—and that creates real confidence.
What's next for Mom-e : Budget Saver for Moms
Our first priority is reaching more moms and turning Mom-e into a product that creates real impact at scale. After that, we want to make the investment side more direct and more automated, so users can grow their savings inside the app through financial integrations.
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