Inspiration

Our experiences attending AFL and NRL games in Australia left us feeling disconnected due to a lack of understanding of the rules and limited engagement as newcomers. This frustration sparked the idea for MLB Clarity, an interactive platform aimed at breaking down the complexities of baseball for fans, particularly for MLB games. Baseball's intricate stats and rules often alienate new fans, and our vision is to provide real-time insights, educational content, and personalized statistics to enhance accessibility and enjoyment.

What it does

MLB Clarity is designed to measure and contextualize the game for fans, particularly new fans, helping them understand key moments and performance metrics. Without this fans are often left isolated from the game and unable to become involved in the amazing culture in the stands. The platform highlights significant plays, such as whether a hit is exceptional or if a player is performing exceptionally well compared to norms. This ensures fans stay engaged and informed during the game. MLB will be able to engage more viewers through Clarity.

How we built it and our challenges

As individuals with limited technical experience but extensive business case competition backgrounds, we entered this challenge to explore hackathons and foster innovation. While we couldn’t fully code the platform, we developed detailed wireframes and focused on analyzing the concept's business feasibility. This unique perspective allowed us to identify strategic advantages for MLB and Google Cloud in terms of fan engagement and market growth that might otherwise be overlooked.

Accomplishments that we're proud of

We are proud of identifying innovative ways to make MLB games more accessible and engaging for new fans. By addressing the barriers that limit fan base growth, our concept bridges the gap between complex gameplay and enjoyment, creating opportunities to broaden MLB's reach and expand its audience.

What's next for MLB Clarity

Our next step is to collaborate with technical experts to develop MLB Clarity fully, leveraging Google Cloud AI to refine features like real-time contextual insights and personalized recommendations. We envision scaling this concept to other sports, creating a global platform for fan engagement. We recognize that our project isn’t fully coded, but its feasibility, viability, and the strategic opportunities for MLB and Google Cloud collaboration are undeniable. Together, we can revolutionize fan experiences and redefine sports engagement globally.

Why MLB Clarity and Google Cloud Are the Perfect Match

MLB Clarity presents a unique opportunity for MLB and Google Cloud to collaboratively revolutionize fan engagement. Baseball is a sport deeply rooted in data, and Google Cloud's advanced AI tools can bring those statistics to life in real-time for fans. This partnership would not only enhance MLB's fan base but also position Google Cloud as the leading technology provider in the sports industry. Our project identifies a critical gap in how MLB engages with new fans, offering a business-focused solution that addresses this pain point. By leveraging Google Cloud’s capabilities, MLB Clarity can deliver unparalleled insights, such as contextualizing in-game moments (e.g., "Was that hit exceptional compared to historical data?") and personalized recommendations to keep fans engaged. What sets MLB Clarity apart is its focus on accessibility and growth. Unlike many fan engagement tools, our platform prioritizes inclusivity for newcomers, enabling MLB to expand its audience without alienating existing fans. This aligns perfectly with Google Cloud’s mission to use AI and data to solve complex, real-world problems. The feasibility of MLB Clarity also stands out. While our concept isn’t fully coded, it provides a realistic framework for development. MLB and Google Cloud already have access to the datasets, tools, and infrastructure necessary to bring this vision to life. We’ve approached the project with a business perspective, ensuring its alignment with both MLB's strategic goals and Google Cloud’s technological strengths.By selecting MLB Clarity, MLB and Google Cloud have the chance to redefine what it means to experience baseball, creating a scalable model that could influence fan engagement across all major sports. Together, we can create a future where every fan feels connected, informed, and empowered.

Additional contributors are Abbey McCullough.

Built With

• canva
• figma