Inspiration
As a freelance designer and marketer looking to transition into a Product role, I thought it would be beneficial for me to learn more about the use of Machine Learning and Artificial Intelligence in the Advertising space.
What I learned
Machine Learning allows the following:
- Personalized content
- Enhanced segmentation
- Better content performance
- Task automation
Artificial Intelligence makes possible:
- Building responsive emotional arcs in storytelling
- Recognition of similar emotional responses
- Prediction of user behavior
Together, they work in tandem to deliver targeted personalized ads that create stronger and more genuine relationships between brands and consumers.
What's next?
Ultimately, I want to continue exploring this technology, its applications, and potentially consider building a SaaS platform that would improve the UI/UX of advertisers and audiences alike. In the meantime, I will be applying the key takeaways to my internship at Connected-Stories. It is my hope that my better understanding of the platform will allow me to better connect with potential partners to grow the business in the US market.
