In 2012 SuperBowl blackout, Oreo released its marketing campaign in Real-time and grabbed a sensational attention. We don’t see those kind of campaigns daily. Although heavy analytics is used to target the right advertisement for the appropriate person the advertisement of a company that they see is pretty much the same. It is not manually very easy task to create several campaigns. But what if we could enable brands to create campaigns easily based on trends that are happening and the context that people are talking about. They could connect their brand more deeply to the thoughts of the people.
We are creating a web application that helps marketing team to see the latest trends, find out which products can have a good campaign based on the context and create a campaign to be launched immediately.