This year I picked up jogging. Since it's still really cold (in Germany), I needed a hat while jogging. Unfortunately I kept forgetting to bring my hat and I thought: I wish my phone would remind me to take my hat when I open the jogging app! That is how Mind the App was born.
Thinking about this more, we realized that we are often on our phones and have tasks that we'd rather do on our desktops. Mind the app therefore allows you to set reminders for when you open other apps and for when you want to be reminded to order tweezers (or anything else) the next time you visit your favorite online store.