What inspired us is the understanding, that while many others might be focusing on the other sides of the coronavirus challenge, we are uniquely positioned to help companies in a certain particular way to support their people. Remote work transition (and especially 100% work from home) can be tough for employees. It disrupts collaboration, makes people lonely, requires new processes and remote leadership style. We hope to support thousands of people whose performance suffers.
Traditional coaching is a powerful tool that supports change. Panda’s free chatbot micro-coaching solution brings it a step further by (a) making coaching scalable and affordable, and (b) allowing everyone to be aware of what’s going on in the company through knowledge sharing and data collection. All this made possible by utilizing both human expert-led coaching via text/Teams/Slack and AI chatbot tech.
We've focused on building a free chatbot during the weekend, a package for remote work transition that we can distribute to companies for free. We also worked on our marketing. During the weekend we've done: *40+ interviews with potential clients *Clarified value proposition: for the buyer, enhancing productivity and data collection on the company's state and the main challenges; for the user, anxiety management, kids management, remote leadership, and performance enhancement. *We been signing up test users and organizations who want to spread the word. It's been a huge unexpected success with people signing up from Google, United Nations, Cisco, Innova (Swedish innovation agency), City of Detroit, Solvay, Bluehealth Innovation Center (part of Microsoft), ITMO University, Tampere University, Sofigate, Rigilog, NurseBuddy, Redbridge, Dutch chamber of commerce and 30 more organizations!
The main challenge we have ran into was clarifying our value proposition. The problem is very diverse and people have different takes on it. We ended up with the conclusion that the management seems to care the most about the performance of the employees and the data about how their people are doing. On the tech side, chatbot integration with Teams has been challenging (especially authorization) but we solved it with Botkit.
Tech-wise, the solution is ready. What we need is to develop the content for the free chatbot trial package and nail the go-to-market strategy. That's why we worked hard on signing up organizations to test our solution: we will interview their people and then let them use the solution before releasing it out to the world.
Our go-to-market strategy:
- Develop the free chatbot, test it with a number of organizations with 100 users. Optimize, then spread the word with the press backing. Use it as the foot in the door and upsell later tailor-made chatbot content, human-led coaching or monetize data collection.
- Use existing networks and clients we know already.
- Content on social media. I.e. the podcast we launched.
Our background before the Hack: We are an existing startup. 50K EUR revenue last year with the human-led approach. We are working with Universal Pictures (in LA), Bayer, Posti, Cramo, SAP, and a few smaller firms like Futurice, Gofore, Vastuu Group. Built a learning-related podcast Learn2Learn with following in Finland and sponsors. Built a network of freelance coaches we use for our projects. 1 year ago we started working on human-led micro-coaching. The work on the chatbot started already in March, and now we are finalizing it throughout the hackathon.