MeMo : Messenger + More

Inspiration

Messenger platform has been a great friend for businesses. As the leading chatbot developer company from a developing country like Bangladesh, we have seen how businesses especially SMBs and eCommerce owners use the Messenger and Facebook platform in innovative ways to drive more customers and serve customers better.

For example, we have seen how eCommerce pages don’t add the price of the product in the post and ask the user to comment to know the price so the engagement is higher.

Developing next-generation automation platform for businesses is the main goal of “MeMo” DOST.AI. Focusing on the growth of the business and customer engagement Facebook ‘Private Replies via Messenger’ feature can be an innovative tool for engagement.

With the recent changes in the push messaging strategy, businesses are seeing a downfall in user interactions. ‘Private Replies’ can be a great feature to utilize. We started to think out of the box and came up with ‘Innovation with Private Replies’ using the MeMo.DOST.AI platform.

What it does

Facebook’s ‘Private Replies’ feature offers a convenient and personal way to connect businesses with prospective customers. With this feature, page admins can reply to public comments with a private message. This enables pages to immediately support any customer requests and efficiently collect more leads. It can help the business to grow faster and pages get more user satisfaction.

Innovative Use

Other than providing regular NLP based replies in messenger, the feature can be used to build engaging content.

Create Quizzes and Ask to answer. Reply to users who commented correct answer with some interesting gifts or appreciation.

Create Magic Offers: Ask users to comment Magic and send them some offers in Messenger.

Drive Organic Customers: Send user related replies like the location of the business, price of the product etc via messenger.

Sports Content: Ask user who will win a game or who they support. Congratulate them if the team wins.

Negative Feedback Handling: Check negative feedback (sentiment analysis) of users and send them something special to win them back. (Upcoming feature. Just need to connect with an API)

Responding to each comment manually can be a time-consuming task. When a page replies to a comment using a private message, a note appears saying, ‘Page responded privately.’ This response shows the page visitors that you are responsive to any request and helps the customers to be more reliable to the page for information.

Brands can run campaigns effortlessly with the help of MeMo.DOST.AI. More engagement involves more user participation in the campaign and this can be a major tool for the brands. Brands can set up auto-reply comments to any posts on Facebook Page with a private message. Admin can set up the bot with a specific message or can even share important information or ask for specific user data to generate a lead. MeMo.DOST.AI can be configured in various ‘flows’ allowing for personalized replies for every Facebook post. MeMo.DOST.AI is very simple to set up and can be put into action in just a few steps.

How I built it

We have built the whole thing keeping the Messenger platform in mind. The platform is built with the APIs that Facebook provides. We are using Private Replies and Send API. Technologies like PHP, HTML, CSS, Cron, CURL, jQuery and a bit of 'chemical X' have been used.

Challenges I ran into

Designing the carousel was a challenging part of the project.

Accomplishments that I'm proud of

We are proud to learn new technologies and to successfully create a fully functional platform that can become a major tool for business growth. Creating this exciting and innovative solution is a great achievement for us. We hope to make an impact on the Facebook business pages with this platform.