80% of all urban vehicle trips are shorter than 4km, which is an extremely inefficient use of fuel burning engines.Cities are growing rapidly.It is expected that by 2030 one in two people will live in a city. In most cases, authorities have had difficulty meeting the transport demands of urban residents.The World Bank proposed recommendations for improving urban transport in cities, laying a lot of emphasis on urban, short distance transport. Mellowcabs manufactures, and operates electric mini-cabs that provide efficient, on-demand and affordable taxi services in cities,provided through a mobile app.We have dual income sources, passenger fares, and selling advertising space on, and in the vehicles. Operating the vehicles is also more affordable than traditional taxis.The passenger section of the cab can be replaced with a cargo section, making the mellowcab a delivery vehicle.A typical scenario would be to provide a transport service within a 4km radius from a train or bus station, providing first and last mile transportation.We can also provide an on-demand taxi service, allowing passengers to see where the nearest cabs are, book a cab, set a meeting point on the screen,hail a cab or even see the driver’s information.Once you arrive at your destination, the app charges your card, or provides you wit a payment option.All our vehicles are also equipped with on-board tablet computers, which offer an interactive experience to the passenger. The tablets feature our own propriety software, which includes an augmented reality facility, geo-activation advertising, and full social media integration.

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