Meet Mikey is an ad created for Gulf Coast Blood to encourage people to donate blood during the holidays, a season when blood donations often decline. The spot features Mikey, an elf who can make just about anything, brought to life in a handmade claymation-inspired style. I created the ad using a combination of generative AI tools, including Veo for the animation and ElevenLabs for the narrator’s voice. I explored multiple visual directions, but ultimately chose claymation for its warmth, humor, and ability to sidestep the uncanny valley.
I started by developing a set of concept ideas and visual treatments, ranging from live-action to illustrated styles. After testing different looks, I built a claymation aesthetic using Veo to generate character animation and environments. ElevenLabs provided the voice performance for the narrator, while traditional editing and finishing techniques stitched the piece together. The workflow blended AI-driven animation with hands-on creative direction to ensure the final spot felt handcrafted and intentional.
I'm proud to have created a fully AI-driven claymation character that feels both charming and cohesive, blending humor and heart to deliver a meaningful message for Gulf Coast Blood. The project demonstrates how generative tools can strengthen brand storytelling, and I am proud to have produced a distinctive holiday ad quickly and efficiently with limited resources.
Built With
- adobe
- chatgpt
- elevenlabs
- veo
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