Media Planning Suite

Media planning is the process of deriving the best strategy to reach the largest target audience through an effective use of the marketing mix, using appropriate channels.

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Inspiration

In our research we found that Advertising Agencies did not have collaborative tools for their functions. This industry lacks an end to end tool and level of automation used is less. So we formed an idea of putting together a tool for E - Media planning tool.

What it does

It collaborates all the actors in the e media planning process.With this time to work on a media plan, and its related campaigns takes less time

How I built it

Using Pega PRPC platform and its native ootb features like case designer for case management. Similarly native portals for actors to achieve their work. And we used correspondence for sending emails.

Challenges I ran into

Yes I ran into few challenges like, need to write some custom scripts and logic to render reports.

Accomplishments that I'm proud of

Our hackathon team worked closely, and delivered this application with in very less time, with out teams spirit we would not have achieved this.

What I learned

Communication with team members on the requirements and their working status through agile work bench.

What's next for Media Planning Suite

It should be able to create cases using email listener automatically, and capture email approval or reject reponse to continue the case.

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