mConcierge is your personal digital concierge that gives you recommendations based on your personal profile. It gives you the weather and suggests to stay indoors or go out. When you connect with Facebook, it studies your likes and breaks down information like types of restaurants and movies you like. All user data and preferences are stored in the cloud with Parse. It gets twitter data for restaurants and does sentimental analysis with the Alchemy API to rate restaurants in real time. So a restaurant might have a high rating in the morning but a lower rating in the evening. Ratings are computed in real time to have an accurate status of a place and provide the best concierge experience.