Why are we here today? Meeting people, networking, working on cool stuff, coming up with new solutions we wouldn't have come up with on our own. Filling in each other's weakness. It's fun to collaborate and it literally makes the world go round with the amazing phenomenon of reproduction. I'm sure you all know how this works. Just in case you don't, I'm going to go through a few slides. The homo sapien is a two-gender species. When a man and a woman perform the famed collaboration know only as ________. Jk.
Collaborations are a big deal. They are getting bigger. For myself as an artist, collaborations are lighting-quick way for me to reach new audiences. If I have 10,000 fans and I collab on a song with another artist with 10,000 fans, I can double my fanbase, reaching 20,000 fans with just one song. I can enter new genres. I can attribute new meaning to my identity, e.g., making a political statement or proving worth amongst trendy audiences or detaching myself from a particular pigeonhole I might be in. I can enter foreign markets. I can multiply my fanbase my even higher multiples. Collaborations tap into
Collaborations are fun. People love seeing things paired together and rivaled against each other. It's a dead-simple concept that can yield dramatic results. Sports revolve around rivalry, which are like inverse collaborations. But within that, each team members collaborates. Anyway, you get it-- these are important.
What it does
Replaces and supplements PR agents' work of coordinating collaborations between artists.
V1: Users propose and vote on artist collaborations.
V2: Artists can publicize their own availability for collaborations. These are undecided collaborations that the artists are looking to find. Other artists can
How we built it
Challenges we ran into
Lost our programmer after the first day. Lost one of the designers. One of our designers was only really available the first day. Pretty small team varying between 2-4 people at a given time.
Accomplishments that we're proud of
Very well fleshed-out idea with a lot of different ways to implement it and scale it organically.
What we learned
The value of team diversity and the directions that can be taken with lots of input.
What's next for Matchbox