We lead busier and busier lives, making it harder to connect with new people. There is huge demand for making dating easier and just more sensible, and yet every single existing dating app gets it wrong. Masher flips dating on its head by bringing the centuries-old concept of matchmaking into the 21st century. You are shown pairs of your single friends and are given the choice to swipe left or right. Once you're matched, arranging the when and where of the date is taking care of - you just show up and have fun. The dates are easy - no planning to do. The dates are worth your time - no strangers, just awesome friends of friends. And the dates are fun - no weird messaging, everything in person.