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Inspiration
During team member Smriti Rangarajan's Principle of Marketing Class, her business teacher brought up the concept of a Net Promoter Score, which is a metric used to determine customer experience. This metric was extremely important because, without a customer base, no other business function can happen. Throughout the course, her teacher always stressed the importance of marketing, especially for small businesses, and how important it was to know your customer. Intrigued by the idea, Smriti researched more and learned that NPS scores were typically calculated by hired marketing agencies, which means that micro-enterprises could not easily access it. Thus, the idea for Marketing Micro emerged: *a free online NPS score calculator that is easy for small businesses to use. *
What it does
Micro Marketing is a website in which customers will be asked a series of questions, such as improvements they would make, and what they like and dislike about the company. The most important question is: How much would you recommend this company to a friend/colleague? Using a scale from 1-10 to answer the question, the NPS score can be calculated and show which percentages of the customers are promoters, passives, and detractors. The program will update each time more data is entered, providing a ** real-time score for the business **. Furthermore, it will also display the feedback provided in an organized manner. While it may seem redundant to ask questions other than the one used to calculate the NPS score, in reality, these questions ensure that customers give an honest response, as they will be required to support their score with their own opinions.
How we built it
After storyboarding the website onto a Figma whiteboard, we proceeded to first design the website using Figma. A simple yet aesthetic UI interface was used to ensure that busy small business owners could use the service with ease. From there, we programmed everything using HTML, added the_ CSS_, and then added the Java Script back end.
Challenges we ran into
Though working in Marketing Micro was an extremely rewarding process, some of the challenges we ran into were the CSS breaking, as everything was hard to put together. Furthermore, it was also difficult to ensure that previous data remain saved while new customer data was added into the database. However, in working together and breaking down the solution into actionable items, we were able to complete the program.
Accomplishments that we're proud of
Some of the accomplishments we are proud of are that we were able to create a UI with Figma, as it was team member Smriti Rangarajan's first time doing so. Moreover, we were also able to successfully integrate it with back-end code, overcoming the struggles that came along with doing so. One of the best parts about the project was that we were able to apply the knowledge and concepts learned into creating our own passion project.
What we learned
Aside from learning technical programming skills and UI development after attending the respective workshops, we also learned about teamwork and communication. We realized how to split the work so it catered to our strengths and made important decisions efficiently by voicing our doubts to one another. Furthermore, we were able to bring an idea to a full website, which we were only able to do after careful planning.
What's next for Marketing Micro- NPS Survey
The next step for Marketing Micro is to generate revenue from ad placement on our website. Though we want the service to be free, it is still important that we generate a profit in order to establish a stable business model. With that in place, we will then move to social media marketing and Search Engine Optimization. The reason we plan to use these platforms is that many small businesses use social media platforms to advertise, increasing the chance that they will see our service. Moreover, as they are in the development stage, many will likely turn to the Internet for help, which is why Search Engine Optimization is crucial. Finally, we hope to expand Marketing Micro to provide other marketing and customer service features, typically only available to large corporations with financial resources.
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