Inspiration
I was doing a school project which tasked me to create a logo for a company. The company had a weird name and the name seemingly had no relation to the services they provide. I tried to use ChatGPT, a text-based AI for help but it doesnt help me since I am more of a visual learner. It was also annoying to keep prompting the AI repeatedly for the same outputs I want. By creating this project, I am able to efficiently generate images of the logo related to my inputs and it enhances my creative thinking. Since I was able to generate ideas for the logo , I felt that it would be a great way to expand on the idea of marketing. So, I decided to add additional outputs for anything related to marketing.
What it does
This application will creatively generate marketing ideas by sections based on the understanding of the business (company name,industry,values,target audience,competitiors,purpose and goals). These ideas will help the company to develop with zero costs.
List of sections and what it does
Promoting company: It generates a list of slogans and advertising ideas. The advertising ideas include what celebrity is suitable to promote the product, what events should be held, what content should be posted publically (on Instagram, Titkok, Youtube) according to current social media trends and can even suggest unique interaction activities that can make the targeted community feel special.
Logo idea: It generates a logo idea and explains the idea. There is a small visual gallery of the suggested logo idea with different CFG scales to create variety.
Social Media Content Idea: It generates a image of what content should be posted and a accompanying title and caption for the post with explanation. The content suggested includes emojis and hastags to increase audience reach.
Marketing consultant: There is a AI marketing consultant at the bottom if the client needs additional marketing expertise. This is helpful if the client has any doubts regarding the content generated or wants to generate content in other areas of marketing.
Use Cases
It is able to support startups with low budgets, students who need help in their creative projects or simply for anyone who wants to learn more about marketing, creating a profound impact for many. From inspiring people to pursue marketing to driving business success, it molds futures, fostering a new generation of innovative thinkers and savvy entrepreneurs ready to make an indelible personality on the world.
How we built it
To gather business understanding, I used the user input textbox. To generate visual logo ideas and social media post, I used image generation. However, the two outputs for logo ideas have different CFG scales. For the marketing consulatant, I used the chatbot. However, I asked it to pretend like its a marketing consultant catered to the business requirement. This creates a more personal experience for the client. For the remaining content, I used text generation. If the output box has more than 1 ideas in it, I would ask it to split into section again or as a list to make the organisation clearer. For some prompts, I asked the AI to create content that can stir emotions and is relevant to today's social media trend. I also ensured the content generated gives the company a competitive advantage as the input asks for company competitors.
Challenges we ran into
I had trouble clearly defining the desired outputs for each aspect of the project to avoid potential complications, especially when one output serves as an input for another. Without clear definitions, there's a risk of confusion or errors in the process. I had trouble in ensuring the output does not sound too AI-like as marketing is a field which requires capturing people's emotions. I had to test the product repeatedly and refined prompts.
Accomplishments that we're proud of
I am proud that I created a cost-effective solution that leverages artificial intelligence to address and cater to specific creative needs in the marketing industry. This project has demonstrated my innovative thinking and ability to apply technology to solve practical problems. When I did user testing, the feedback that I have gotten were largely positive and the users found the application engaging. They had fun experimenting different companies they love and also gained a better idea of marketing. This application is unique as it is all rounded app with comprehensive image, text and chat outputs.
What we learned
I learnt to be empathetic. To create user centric designs, I must understand what do businesses need to develop and market themselves. User feedback was helpful such that I was able to incoporate it to create a more intuitive user expereience.
What's next for Marketing Genie
If possible, I would use AI to generate video advertisements with AI voiceovers. Users would be able to choose the type of AI voiceover they want and input a video caption for it to voiceover if applicable. The media created can be posted on video platforms like TikTok and Youtube to increase audience reach. I would explore the use of voiceovers to market to the blind community, ensuring inclusivity and expand posibilities.
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