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Problem Statement

1. No Voice-Driven Creation in Adobe Add-ons

Adobe Express add-ons rely heavily on manual UI interactions.
Social media managers must still translate intent into actions through typing, clicking, and repeated revisions, increasing cognitive load and slowing execution.

2. Lack of an End-to-End Instagram Carousel Workflow

There is no unified flow to create Instagram carousels directly from:

• Company name
  
• Brand motto
  
• Brand kit (colors, fonts, tone)
  
• Campaign objective
  

3. Poor Cross-Team Content Coordination

Campaign assets are recreated instead of reused:

• Video teams publish YouTube content
  
• Social media teams rewatch the video
  
• Content is manually reinterpreted into carousels
  

This leads to message dilution, misalignment, and wasted time.

Outcome

• Slower campaign launches
  
• Inconsistent brand messaging
  
• High operational overhead
  

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Our Solution

An AI-powered, voice-first campaign agent embedded within the Adobe Express ecosystem.

1. Voice-Based Campaign Creation

Social media managers define intent using voice commands:

• “Create a 5-slide Instagram carousel”
• “Apply the brand kit”
• “Optimize for engagement”

2. Automated Instagram Carousel Generation

Using structured inputs:

• Company name
  
• Brand motto
  
• Brand kit
  
• Campaign goal
  

The system generates ready-to-publish Instagram carousels, not rough drafts.

3. YouTube-to-Carousel Content Reuse

By ingesting a YouTube link:

• Extracts the transcript
  
• Preserves tone and narrative
  
• Converts content into a structured carousel
  

This ensures message consistency across platforms.

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Impact

An end-to-end workflow that places full campaign ownership with social media managers.

• Voice → Design → Publish in a single flow
  
• Automatic brand consistency
  
• No rewatching, rewriting, or reinterpretation
  
• Campaign creation time reduced from hours to minutes
  

Built With

• gemini
• react
• sandbox
• tailwind
• typescript