Marimekko VR Experience - ColorPlay

• 

  Low-fidelity prototype 1

• 

  Low-fidelity prototype 2

• 

  Low-fidelity prototype 3

• 

  Low-fidelity prototype 4

• 

  Low-fidelity prototype 5

1. WHAT? The ‘one-liner’ of the concept? A VR ‘colouring book’ to enhance the user centred experience of Marimekko colours and patterns.

About values: We tapped in on Marimekko’s core values: • Bring joy in people’s everyday lives by incorporating creativity and • Empowerment through experiencing something on a more interactive level.

Our goals: • Take the user closer into Marimekko’s world of colours and prints • To educate about the process of creating the prints • To connect with specific nuances of colour, to also build a deeper connection with the brand • Creating a co-design experience on an individual and global level

personal experience and shared experience social media: “My Marimekko colour play experience”

• Basically a new and different way to interact with the brand Marimekko

1. WHY? • Theories behind colour:

   Free colouring calms and produces good feelings that activate areas of emotion and creativity in the brain. • Importance of experience on individual level as well as shared level. • The future is about creating unique experiences that enrich and bring joy to our everyday lives.

2. HOW?

• With the help of a VR experience

Step into the world of colouring: Colorplay > Select a pattern > Select colours > play with the colours > enjoy the moment > save/share and > replay again! • Produce sounds behind each colour to create a symphony of colours connects to Marimekko’s inspiration of nature

1. FUTURE?

Scalability • In store experience • Pop up experience • Colouring together > shared experience

Built With

• leap-motion
• oculus
• unity