Inspiration
The rapid development of technology in the era of globalization triggers intense competition among business owners, especially MSMEs. The rapid development of technology indirectly affects how the industrial world runs. In this case, business owners are required to be able to innovate and keep up with the times in order to get customers, such as innovation to attract customers to buy the products or services we offer. Especially in this digital era, the existence of technology, especially social media, in attracting customers and marketing the products we have is very important. Many business owners find it difficult to market their products because the company's social media is not managed properly, even though social media is currently also the spearhead of marketing these products. Then the presence of the COVID-19 pandemic which has been running for almost 2 years has also clouded the existing economic conditions not only in Indonesia but also almost throughout the world. The government's policy to reduce and eliminate activities outside the home to avoid the spread of COVID-19 has caused business owners, especially MSMEs, to be unable to make sales. Based on data from Bank Indonesia, 87.5 percent of MSMEs were affected by the Covid-19 pandemic. Of this amount, around 93.2 percent of them were negatively impacted on the sales side. With such conditions, many MSME business actors who previously only used offline media began to use online media to market and also sell.
What it does
In this digital era, the role of social media in marketing a product has a very important role. Mansion Apps is here to help every MSME business actor who has difficulty in marketing their products. In this case, Mansion Apps will help business owners to market, market and shape the value of the desired product so that the product can be recognized by the wider community and can increase sales. The presence of Mansion Apps in the midst of society can make it easier for MSME business actors to be able to market their products. Mansion Apps can make products owned by MSME business actors able to compete not only aimed at large-scale targets but also in markets that are in accordance with the product market.
How we built it
Mansion Apps is the first mobile-based application in Indonesia that provides education & advertising services for large and small-scale MSME businesses that present various digital marketing materials for MSMEs, advertising services for large and small-scale MSME business actors. The Mansion Apps application, which is available on Android and IOS, can also be used by everyone because it looks easy and the features it provides are very friendly.
Challenges we ran into
Regarding the market and target of the Mansion Apps application service, it is very broad because Mansion Apps uses an application base in the field of motion. So, almost all people and companies can use the same marketing and advertising class services at Mansion Apps, both in large and small marketing scales that are tailored to their budget and needs.
Accomplishments that we're proud of
Mansion Apps not only provides features regarding free and paid marketing classes to MSMEs, namely MSMEs get marketing classes by simply verifying to be able to join the marketing class, but we also provide digital advertising services. In accordance with this vision and mission, Mansion Apps opens wide opportunities for business people from large to small scale SMEs to be able to develop their business with the marketing classes and advertising services that we provide.
What we learned
Upgrade softskill with a master, and digital marketing advertising
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