M-RAMANI: A Google Map in Kenya

Inspiration

We were inspired by the digital gap experienced by many Kenyans—especially older adults and those with limited education—who lack access to smartphones and reliable internet. Hearing stories of people like Kamaria, who struggle to navigate to hospitals or banks, made us ask: how can we create a map experience for everyone, regardless of tech access?

What it does

M-RAMANI is a mobile mapping system designed for basic/feature phones using MPesa's USSD services, voice/text prompts, and geofencing. It helps users find key services like clinics, stores, or government offices by sending step-by-step directions via text or call—no internet or GPS required.

How we built it

We reviewed academic sources, and explored how geofencing can work without GPS. We ideated around MPesa's ubiquity and prototyped multiple solutions—from paper sketches to a Figma high-fidelity flow—iterating with user feedback to develop a linear, accessible navigation system.

Challenges we ran into

• Designing a user-friendly experience for feature phones with limited screen and input options
  
• Finding ways to implement location-based services without GPS or data
  
• Creating a culturally relevant and trustable system for users with varying literacy levels
  

Accomplishments that we're proud of

• Designing a full-featured map concept for basic phones
  
• Integrating MPesa USSD service creatively for non-banking purposes
  
• Creating user personas and storyboards that reflect real challenges
  
• Building a prototype that’s both inclusive and scalable
  

What we learned

We learned how to design for extreme constraints—technological, cultural, and social. We explored the power of geofencing and USSD, and how local infrastructure like MPesa can be repurposed for broader impact. Most importantly, we learned to center real user stories in our design process.

Our next steps include conducting focus groups with older and rural Kenyan users, partnering with local organizations for on-ground testing, and refining the prototype into a functional SMS/USSD service. Ultimately, we aim to scale M-RAMANI to support underserved communities across Africa.

Built With

• figma