Prework.fi

1. Story: We, team Tokyo Hearth, are looking for the world where you can live the life you want to live.

2. Problem: Un-integrated immigrants. Immigrants struggle their career development in Finland

Disparity of employment between native and immigrants

(1). Numbers show：Employment rate, among 20–64 year-olds in 2014.

Native: 73.7%
Immigrants: 63.7% (native)

(2). Proportion of activity of workforce:

Native: 83.9% of salaried employees, 6.3% of self-employed, 9.7% of unemployed.
Immigrants: 67.1% of salaried employees, 7.4% of self-employed, 25.5% of unemployed.

Reasons are shown as follows,

Mismatching of education or skill: ex. language
Origin
Shorter term of migration
Group of people outside of the labour market and economically inactive
Lower level of education

3.Opportunity:

(1). The number of immigrants: increasing

34,905 moved in 2016, increased by 21% from previous year.
24.4K foreigners in Finland, accounts for 4.4% of the whole population

(2) Rise of demand for international workforce:

more foreign-owned companies are located in Finland.
207 new foreign companies in 2016, 3,500 international enterprises are in Finland.

4. Solution: Job trial matching for immigrants in Finland, to further their career development.

(1). We give immigrants opportunity to be re-evaluated and be employed appropriately.
(2). The trial term can downside the risk of mismatching for both parties. The candidates of immigrants on not ready to be hired as immediate workforces, can appeal their potential growth for the future full-employment. The employers can way more focus on the growth opportunity of the candidate, not on strictly screening people with current visible status.

5.Product: Customer-oriented friendly matching

(1). Step 1: Answer quiz with basic personal information.

Type of trial：Paid Internship (less than 3 months) or Outsource (less than 3 months or remote work)
Categories of the jobs
Location: Do you want to work in Helsinki or other cities in Finland
Term of trial: only less than 3 months or wish to be employed? In case of applying for engineer
Working style: Happy conversation? Mute working?
Startup or Stable company?

(2). Step 2: Receive the interview invitation from matched employer and record answering, via RecRight platform.

Motivation: What makes you feel motivated for this job?
Speciality: Do you have any specific skillset or speciality?
Teamwork: What was the biggest mistake and how you fix it up?
Personality: What are you good or bad at?
Grit: What is the achievement that you made in your past life?

(3). Step 3: Contact directly with employers and have “interactional” interview

(4). Step 4: Sign the contract of job trial

7.Competition

(1). Competitors

Corporate-oriented, ready (to be hired as an immediate workforce): Linkedin, viadeo, Xing
Customer-oriented, ready: Linkedin Jobs, TIITUS
Corporate-oriented, not ready: Facebook Job, Ads (2). We target immigrants who would potentially struggle to their career development, being customer-friendly at each step.

8.Business model

(1). Subscription
(2). Commission fee

During trial: 10% of the annual income of candidates
Full-employment after 3-month trial: 20% of the annual income of candidates

9.KPI

(1). Demolish the disparity of employment between immigrants and native Finnish.
(2). Decrease unemployment rate of immigrants by 15%
(3). Create 18,000 jobs => 650M EUR of benefit (income + tax) per year