If you create a phrase of "Search supermarkets for" and a reponse text of, "OK . searching all 5 of your favourite stores for XXXX". Then give it a go, you'll see that the XXXX is replaced by whatever words you used after the actual phrase, e.g.
"Alexa search supermarkets for red wine" Would result in, "OK Searching all 5 of your favourite stores for red wine"
Whatever follows the phrase can then be automatically forwarded to a PC or browser for it to perform an actual web search.
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