The Founder is Steven Waldman, an experienced entrepreneur. After working as Washington Correspondent for Newsweek, in 1999 he co-founded Beliefnet.com, which became the leading website on spirituality and religion. It won the National Magazine Award for General Excellence Online. The COO of the company is Ju-Don Marshall Roberts, the former Managing Editor of WashintonPost.com. Other key advisors and investors include Lauren Zalaznick, former Executive Vice President of NBC Universal and Larry Hackett, the former Editor of People.