Inspiration
The coronavirus has interrupted many businesses across the World. This interruption has been worse for a many small businesses that don't have any information about their customers and potential customers.
I'm sure that browsing on the internet probably you ever have faced a Landing Page, I mean a website page that you have to fill out a form to receive some content, as a video class, a promocode, a report, an ebook or something like that. And this is a great digital marketing strategy, offering some gated content in exchange for contact information of potential customers, or in digital marketing terms, to generate leads.
The problem is a many of businesses don't have a big working capital or cash flow to invest their time or money on this great strategy, specially on this pandemic crisis.
What it does
So, to solve this problem and to help the democratization of digital marketing, we created the LeadTalking, a Facebook Messenger chatbot that can help small businesses and entrepreneurs to build their own landing pages, just talking. Easy, fast and free.
How We built it
We used Dialogflow platform to create the conversation flows and manage contexts. Created the webhooks on webserver, using PHP to interact with SQL database and to create the HTML webpages, pre-builded on Boostrap. We used an API from youtube to get thumbnail from URL videos provided.
Challenges We ran into
-> Time. We decided to join in this hackathon a few days before the deadline; -> Choosing an idea. We had a lot of ideas, choosing one to start was difficult.
Accomplishments that I'm proud of
Creating a product that really can be useful to small business and entrepreneurs Smart quick replies. User doesn't lost data if he needs cancel a building page flow. On next flow, he will receive his data as quick replies. He can also choose a created page as template, and the same responses that he gave to build it will be on quick replies. User empowerment. The user manage frequency which he is notified about new leads.
What We learned
-> Creating a minimum viable product; -> Managing time and efforts to what really matter; -> Using chatbot to solve business problems; -> Database management; -> Identifying what resources do We will need and how to search for it. -> Create files as .xls with PHP;
What's next for LeadTalking
-> Reports; -> More indicators as views, sessions, conversion rate, etc; -> New web templates; -> New layouts; -> UX improvements. -> Customer data management without intermediate
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