Inspiration

We wanted to eliminate the friction between capturing a lead and closing a deal. Traditional CRMs are bloated and slow. What if a smart assistant could handle conversations, organize leads, and even help close sales — all automatically?

What it does

LeadFlow.chat is a conversational micro-CRM that embeds on any website. It chats with visitors, captures lead info, organizes it into a visual pipeline, and even drafts sales proposals for review — all in real time.

How we built it

We used Supabase for backend data (leads, deals, status), OpenAI / Gemini for parsing and drafting deal summaries, and a lightweight SvelteKit frontend for the admin dashboard. The bot interface is designed to be easily embeddable on any website.

Challenges we ran into

Balancing AI flexibility with structured data capture was tricky — we had to fine-tune prompts to get reliable outputs. Designing the chat-to-CRM flow in under a day also meant focusing only on the most essential features.

Accomplishments that we're proud of

We built a full lead-to-deal pipeline in just one day, and an entire marketing website to support the product — complete with an AI-powered assistant, visual CRM dashboard, and embeddable widget. It’s already demo-ready and feels like a real product. You can purchase a subscription today with stripe. We have more extensible pieces to finish off like integrations, api, and of course probably a month of testing for this to actually work. Overall I kept revising my idea, but wanted to make a whole startup in one weekend.

What we learned

We learned that combining conversational UX with a tight workflow backend can result in a dramatically more engaging sales process — especially for small teams that want to skip traditional CRMs.

What's next for LeadFlow.chat

Next, we plan to:

  • Improve the AI’s deal drafting logic
  • Launch a public beta for indie founders and agency teams
  • Testing of the product on demo site, build videos on how to use
  • finish the api and cdn for scalability
  • finish the integrations to you can actually use this tool as advertised.

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