LaRambla

An artistic exploration of mass tourism in context. Large-scale visual sculptural installation displaying hidden realities of hyper-stereotyped places.

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Inspiration

I live and work in Barcelona, a city flooded by tourism, where I feel it is superficially experienced and full of topics. I wanted to use AR to build a large-scale intervention in the public space to talk about the impact of tourism in local communities.

What it does

It displays 14 large spheres with along the La Rambla of Barcelona, a hot tourism spot. Each sphere represents a layer that might be invisible to tourists: housing crisis, drugs, police brutality... as well as the impact of mass tourism in to the locals: public noise, cultural-less souvenirs... The viewer can experience the work by walking through the 1.2km of La Rambla and simultaneously see the hidden side of it.

How we built it

3D model in Blender Textures and illustration Adobe Aero

Challenges we ran into

Conceptually: represent social inequalities with images that are not too descriptive or cliché Technically: correctly place 3D models in context (as Aero only displayed a portion of the area I was working with)

Accomplishments that we're proud of

3D model directly in google Earh (via Blender BLOSM plugin)

What we learned

To place 3D content in the real world

What's next for LaRambla

Develop it in different areas of the city, collaboratively with local associations,

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